This softening step is what makes Shiseido's beauty regimen so original. Unlike toners which can strip skin of vital moisture, Shiseido softeners quickly and effectively replenish generous moisture. Skin with sufficient moisture becomes more receptive to the next skincare step and fully absorbs the benefits.

Skin Condition With Softener

Softening lotions are designed to soften the skin's outermost layer to optimize the absorption of further moisture and treatment ingredients.

Skin Condition Without Softener

Moisturizer cannot permeate deeply into skin that has not been applied with Softening lotion first.