UV Protective Liquid Foundation SPF 42

A full-coverage, liquid foundation with high UV protection and a lustrous finish.
Broad Spectrum SPF 42


Item No. 0730852111998


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Price: $36.00


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Newly reformulated, this full-coverage, liquid foundation leaves a flawless, transfer-resistant, dewy and luminous finish that lasts for hours. Resistant against water and oil. PABA-free.Resistant to water and sebum, they provide a long lasting, natural-looking finish, while safeguarding skin’s beauty for the future. With exclusive SuperVeil-UV 360TM technology and ProfenseCELTM to resist aging, Shiseido's UV Protective Liquid Foundation is broad spectrum and protects skin from damage caused by external aggressors such as UV rays and dryness.



I used to wear fair beige in the old formula of the uv protective foundation. The new light beige seems darker. What's the lightest shade in the new formula? 

Asked by: Kimberly
Hi- Thank you for contacting Shiseido Cosmetics. Our UV Protective Liquid Foundation SPF 42 shade Light Ivory is our lightest shade. Please let us know if we can be of any further assistance.
Answered by: Concierge
Date published: 2017-08-15
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UV Protective Liquid Foundation SPF 42 is rated 2.0 out of 5 by 50.
Rated 1 out of 5 by from Bring back the old formula I've used the Sun Protection Liquid Foundation Color: SP70 for years. It was fantastic. Matched my skin color perfect, great coverage and natural looking. Shiseido stopped selling this color in stores some time ago, so I started ordering it on line. The last time, I placed an order was in January 2017. I've always ordered 2 bottles at a time. I'm down to the last bit of my 2nd bottle. Now, this color is no longer available on line. It's quite upsetting!
Date published: 2017-08-15
Rated 1 out of 5 by from What was the point...? Why do companies always feel they have to change what they have? Apparently you don't do your research. I'm so annoyed with Shiseido - now I have to go out and hunt for a new foundation after being so satisfied with this product for nearly a decade.
Date published: 2017-06-19
Rated 5 out of 5 by from My daily go-to foundation Provides all the outdoor/ocean sun protection I need, all while giving me a flawless complexion. Perfect!
Date published: 2017-05-31
Rated 1 out of 5 by from WE WANT THE OLD FORMULA BACK!!!! Shiseido please bring back the OLD FORMULA! I loved the old formula and have used countless bottles but this "reformulation" has ruined the product. It does not stay on like it used to and the coverage is much less. I loved the old waterproof, long lasting, great finish, and full coverage foundation this used to be.
Date published: 2017-05-31
Rated 4 out of 5 by from I would buy this product again Good product
Date published: 2017-05-21
Rated 1 out of 5 by from Bring back the old formula I agree with all the reviewers who want the old formula back. I used the old formula for many, many years. I tried the new formula when it came out. I was very disappointed. It doesn't stay on or last through the day like the old formula and doesn't provide the wonderful coverage that the old formula provided. Shiseido should have offered customers a choice to stay with the old or go with the new. They are doing that with the Synchro line of foundation. I have tried to find a good replacement for the old formula UV makeup in the Shiseido line. I have bought the Synchro line and the even more expensive Future Solution LX makeup. I still want the original old formula UV makeup back. I wish Shiseido would respect the opinions of its loyal customer base and bring this makeup back. If anyone has found a good replacement for this makeup in any brand please post it here. I am so disappointed that Shiseido is not listening to its customers.
Date published: 2017-05-06
Rated 4 out of 5 by from Love the coverage and the feel. I really enjoyed the coverage and the look. I have been wearing this to the gym and then to run errands. Its light weight and looks natural.
Date published: 2017-03-08
Rated 1 out of 5 by from So disappointed!!! I am amazed. Why would you ruin a perfectly good foundation, that I have been using for many years? Now, I guess, unless you bring back the old formula, I will need to begin hunting for something I like as well. Ugh!
Date published: 2017-01-23
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