Details

UV Protective Liquid Foundation
For Face, 
SPF 42

Additional Information

Description:

Newly reformulated, this full-coverage, liquid foundation leaves a flawless, transfer-resistant, dewy and luminous finish that lasts for hours. Resistant against water and oil. PABA-free.

With exclusive SuperVeil-UV 360TM technology and ProfenseCELTM to resist aging, Shiseido's UV Protective Liquid Foundation is broad spectrum and protects skin from damage caused by external aggressors such as UV rays and dryness. Resistant to water and sebum, they provide a long lasting, natural-looking finish, while safeguarding skin’s beauty for the future.

Color Variations

Roll over shades to preview, then click to select.
Available in 8 shades.
SP10
SP10 - Fair Beige
SP01
SP01 - Light Beige
SP02
SP02 - Light Ivory
SP03
SP03 - Light Ochre
SP04
SP04 - Medium Beige
SP05
SP05 - Medium Ivory
SP06
SP06 - Dark Beige
SP07
SP07 - Dark Ivory

Size Variations

Size
Price
Shade
Item ID
30 ml / 1 fl. oz
$ 36.00
0730852112056
Qty:

Product Actions

Replenishment Service
Replenishment Service:

This product is eligible for our auto-replenishment service. Simply select your desired cycle below:

Recommended Replenishment Cycle is 4 months.

Product Reviews

SUMMARY OF CUSTOMER RATINGS & REVIEWS

UV Protective Liquid Foundation
 
2.4

(based on 12 reviews)

Ratings Distribution

  • 5 Stars

     

    (3)

  • 4 Stars

     

    (0)

  • 3 Stars

     

    (0)

  • 2 Stars

     

    (5)

  • 1 Stars

     

    (4)

44%

of respondents would recommend this to a friend.

Pros

  • Good pigmentation (5)
  • Lightweight (5)
  • Blends well (4)
  • Goes on smoothly (4)
  • Long-lasting (4)

Cons

  • Doesn't stay on (3)
  • Poor coverage (3)

Best Uses

  • Normal skin (4)
    • Reviewer Profile:
    • Brand buyer (6), Budget shopper (3)
    • Skin Tone:
    • Medium (8)

REVIEWS

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Displaying reviews 1-10

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1.0

NOT the same

By Nat

from San Francisco, CA

About Me Brand Buyer

Pros

    Cons

    • Doesn't Stay On
    • Poor Coverage
    • Too Greasy

    Best Uses

      Comments about UV Protective Liquid Foundation:

      The new formula is NOT the same as the old. I called Shiseido to ask and they tried to tell me it was exactly the same. I have been a loyal user for 8 years!!! This is not the same foundation and i won't be repurchasing.

      • Skin Tone:
      • Medium
       
      2.0

      Why change it?!!!

      By Binny the stylist

      from Nashville, TN

      About Me Brand Buyer

      Pros

        Cons

        • Doesn't Stay On
        • Poor Coverage

        Best Uses

          Comments about UV Protective Liquid Foundation:

          I had used this foundation for years and recommended it to my friends that go to the beach, play tennis, golf, and hike. I get a new bottle every spring, but this new formula doesn't cover or last like the old formula. I was happy with the new colors as the old colors were "neutral"- not exactly cool or warm and I had to use a yellow powder to tone down the pink as my skin is very warm. I have returned this foundation- it doesn't have the beautiful finsh, the flawless coverage, and it doesn't last nearly as long! Awful!

          • Skin Tone:
          • Medium

          (1 of 1 customers found this review helpful)

           
          2.0

          Why'd You Change A Great Product

          By oldShiseidoFan

          from Pensacola Beach, FL

          About Me Brand Buyer

          Pros

            Cons

              Best Uses

                Comments about UV Protective Liquid Foundation:

                This has been by summer makeup for at least 10 years. It looked flawless even after a day at the beach or a long day at work. Your new formula fails in hours. Exaggerates fine lines rather than hide imperfections as the old formula did. I have purchased 2 of the new colors & one is too pink, the other too light. Bring back the old formula!

                • Skin Tone:
                • Medium

                (1 of 1 customers found this review helpful)

                 
                1.0

                BRING MY THE OLD FORMULA

                By CC

                from TORONTO, ON

                About Me Brand Buyer

                Pros

                  Cons

                    Best Uses

                      Comments about UV Protective Liquid Foundation:

                      PLEASE BRING BACK THE OLD FORMULA, THE SUN PROTECTION LIQUID. THIS IS NOTHING COMPARED TO IT!!!! IT OXIDIZES, ENHANCE PORES AND IMPERFECTIONS AND IM GETTING PESKY BUMPS ALL OVER MY FACE WHICH IS WHY I EVEN BEGAN TO INVESTIGATE TO FIND OUT THAT THE FORMULA OF MY HG FOUNDATION HAS CHANGED.

                      (1 of 2 customers found this review helpful)

                       
                      5.0

                      Love this product ...

                      By Bonnie

                      from Middleburg, FL

                      About Me Budget Buyer

                      Verified Buyer

                      Pros

                      • Blends Well
                      • Easy To Apply
                      • Goes On Smoothly
                      • Good Pigmentation
                      • Lightweight
                      • Long-Lasting
                      • Matte Finish
                      • Noncomodegenic

                      Cons

                        Best Uses

                        • Normal Skin

                        Comments about UV Protective Liquid Foundation:

                        I been using the foundation for over a year. Love it!! And defenitely worth every penny.

                        • Skin Tone:
                        • Medium

                        (4 of 4 customers found this review helpful)

                         
                        2.0

                        I wannna my foundation back!!!

                        By NataliaWojtasińska

                        from Dusseldorf, Germany

                        About Me Budget Buyer

                        Pros

                        • Good Pigmentation
                        • Long-Lasting

                        Cons

                        • Causes Breakouts
                        • Doesn't Stay On
                        • Too Greasy

                        Best Uses

                        • Normal Skin

                        Comments about UV Protective Liquid Foundation:

                        I using new one Shiseido Sun PROTECTIVE 3 m.... I have normal skin, not oily ,and is winter so its easy time for foundation... No way . 4 h and i have oily tired skin.... I love shiseido i love a idea of this product but new formula dont work...
                        Shiseido... I wanna back my old foundation:((((

                        • Skin Tone:
                        • Fair

                        (3 of 3 customers found this review helpful)

                         
                        1.0

                        new colors and quality no longer good

                        By kk

                        from colorado

                        Comments about UV Protective Liquid Foundation:

                        Used for years but no longer will, why did you change a good thing?

                        (1 of 2 customers found this review helpful)

                         
                        1.0

                        no longer a good product

                        By kk

                        from colorado

                        Comments about UV Protective Liquid Foundation:

                        Why did you change the colors and formula? I have used this for years and now I am looking for something else due to the horrible colors and poor quality now.

                        (3 of 3 customers found this review helpful)

                         
                        2.0

                        New color did not satisfy

                        By Fabi

                        from Orlando, FL

                        About Me Brand Buyer

                        Pros

                        • Blends Well
                        • Goes On Smoothly
                        • Good Pigmentation
                        • Lightweight
                        • Long-Lasting
                        • Matte Finish

                        Cons

                          Best Uses

                          • Acne-Prone or Oily Skin
                          • Full Coverage

                          Comments about UV Protective Liquid Foundation:

                          I've been using this product for many years. Went out to buy the same shade I've been using (SP60) and - surprise - it changed. Looks darker in my skin and dries even before I am finished applying. I wish somebody told me that the color and the formula changed. Couldn't leave the same shades?

                          • Skin Tone:
                          • Medium

                          (14 of 14 customers found this review helpful)

                           
                          2.0

                          Unhappy

                          By Evieanne

                          from Florida

                          About Me Brand Buyer

                          Pros

                          • Lightweight

                          Cons

                          • Poor Coverage

                          Best Uses

                          • Full Coverage
                          • Light To Medium Coverage
                          • Mature Skin
                          • Normal Skin

                          Comments about UV Protective Liquid Foundation:

                          I loved this product before the formula/color change. The new formula leaves my face looking chalky and it cracks in crevices. Not happy at all and now looking for another brand.

                          • Skin Tone:
                          • Medium

                          Displaying reviews 1-10

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