Details

UV Protective Liquid Foundation
For Face, 
SPF 42

Additional Information

Description:

Newly reformulated, this full-coverage, liquid foundation leaves a flawless, transfer-resistant, dewy and luminous finish that lasts for hours. Resistant against water and oil. PABA-free.

With exclusive SuperVeil-UV 360TM technology and ProfenseCELTM to resist aging, Shiseido's UV Protective Liquid Foundation is broad spectrum and protects skin from damage caused by external aggressors such as UV rays and dryness. Resistant to water and sebum, they provide a long lasting, natural-looking finish, while safeguarding skin’s beauty for the future.

Color Variations

Roll over shades to preview, then click to select.
Available in 7 shades.
-
- - Light Beige
-
- - Light Ivory
-
- - Light Ochre
-
- - Medium Beige
-
- - Medium Ivory
-
- - Dark Beige
-
- - Dark Ivory

Size Variations

Size
Price
Shade
Item ID
30 ml / 1 fl. oz
$ 36.00
0730852111998
Qty:

Product Actions

Replenishment Service
Replenishment Service:

This product is eligible for our auto-replenishment service. Simply select your desired cycle below:

Recommended Replenishment Cycle is 4 months.

Product Reviews

SUMMARY OF CUSTOMER RATINGS & REVIEWS

UV Protective Liquid Foundation
 
2.1

(based on 23 reviews)

Ratings Distribution

  • 5 Stars

     

    (5)

  • 4 Stars

     

    (0)

  • 3 Stars

     

    (0)

  • 2 Stars

     

    (6)

  • 1 Stars

     

    (12)

32%

of respondents would recommend this to a friend.

Pros

  • Good pigmentation (9)
  • Long-lasting (9)
  • Lightweight (7)
  • Blends well (6)
  • Goes on smoothly (6)

Cons

  • Doesn't stay on (5)
  • Too greasy (4)
  • Poor coverage (3)

Best Uses

  • Normal skin (6)
  • Light to medium coverage (5)
  • Acne-prone or oily skin (4)
  • Full coverage (3)
    • Reviewer Profile:
    • Brand buyer (12), Budget shopper (5)
    • Skin Tone:
    • Medium (11), Fair (8)

REVIEWS

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Displaying reviews 1-10

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5.0

Love this product!

By Van

from Texas

Pros

  • Blends Well
  • Easy To Apply
  • Goes On Smoothly
  • Good Pigmentation
  • Lightweight
  • Long-Lasting

Cons

    Best Uses

    • Light To Medium Coverage

    Comments about UV Protective Liquid Foundation:

    Great for the beach, working in the yard or at a football game. Offers great protection from the harmful sun.

    • Skin Tone:
    • Fair

    (1 of 1 customers found this review helpful)

     
    1.0

    NOOOOOOOOOOO

    By CaliforniaLove

    from San Diego, CA

    About Me Brand Buyer

    Pros

    • Noncomodegenic

    Cons

    • Doesn't Stay On
    • Too Greasy

    Best Uses

    • Dry Skin
    • Light To Medium Coverage
    • Normal Skin

    Comments about UV Protective Liquid Foundation:

    My heart is breaking!!!!

    I have loved the original formula for years and found out when going to buy a new bottle that they were discontinuing this. (due to reformulation)

    I know the "radiant" and "dewy" look is in but come on... oily girls already suffer from natural radiance and dew. Yet another foundation to fall victim to trends- and back to searching for a new foundation where the company appreciates their loyal customers

    • Skin Tone:
    • Medium
     
    1.0

    Not Buying

    By CaliforniaLove

    from San Diego, CA

    About Me Brand Buyer

    Pros

      Cons

        Best Uses

          Comments about UV Protective Liquid Foundation:

          I am extremely upset that Shiseido has changed the formula. I have been wearing this for 10 years and credit this marvelous foundation to protecting my skin from sun damage as well as making it look perfect through South Texas heat, humidity, sun, and water. Thankfully I stocked up with four different colors a few years ago because I like to mix them for the perfect shade. Hopefully you will bring back the old formula before I need to purchase again. I will be watching!

          • Skin Tone:
          • Fair
           
          1.0

          BRING BACK OLD FORMULA!!!! NEW FORMULA VERY DISAPPOINTING

          By BEAUTYGIRL

          from NY

          Pros

            Cons

            • Accentuates Pores
            • Bad New Formula
            • Disappointing
            • Doesn't Stay On
            • Oxidizes
            • Pricey / Poor Value
            • Too Greasy

            Best Uses

              Comments about UV Protective Liquid Foundation:

              BRING BACK OLD FORMULA!!!!!!!!!!!!!

               
              1.0

              Why did you change the formula! Big mistake!!!

              By DopaLives

              from Virginia

              About Me Brand Buyer

              Pros

              • Good Pigmentation
              • Lightweight
              • Long-Lasting
              • Matte Finish

              Cons

              • Color Isn't The Same
              • Nothing Like The Original
              • Oxidizes

              Best Uses

              • Acne-Prone or Oily Skin

              Comments about UV Protective Liquid Foundation:

              I haven't a clue why the formula was changed, but what a huge, and I mean HUGE mistake! It doesn't look like the old formula on my face. This one oxidizes and the lightest color in the line no longer matches me. What a major disappointment. Come on Shiseido, go back to the old formula! Why do companies mess with a good thing???

              • Skin Tone:
              • Fair
               
              2.0

              Sorry Shiseido:(((

              By Natalia Wojtasinska

              from POLAND / Germany

              About Me Budget Buyer

              Pros

              • Long-Lasting

              Cons

              • Difficult To Apply

              Best Uses

              • Dry Skin
              • Normal Skin

              Comments about UV Protective Liquid Foundation:

              I love old Shiseido Sun Protection.
              Protective i have one yers ( almost ) and its even not 50% of qualitet old one ...
              Natalia from Poland

              • Skin Tone:
              • Fair
               
              5.0

              LOVE! LOVE! LOVE this foundation!

              By GallupNMBG

              from San Diego, CA

              About Me Budget Buyer

              Pros

              • Blends Well
              • Easy To Apply
              • Goes On Smoothly
              • Good Pigmentation
              • Long-Lasting
              • Matte Finish

              Cons

                Best Uses

                • Acne-Prone or Oily Skin
                • Full Coverage
                • Light To Medium Coverage

                Comments about UV Protective Liquid Foundation:

                This stays on through swimming and rain and tears at a wedding.

                • Skin Tone:
                • Fair

                (3 of 3 customers found this review helpful)

                 
                1.0

                BRING THE OLD FORMULA

                By Julienne

                from Sao Paulo, Brazil

                About Me Brand Buyer

                Pros

                  Cons

                  • Heavy
                  • Pricey / Poor Value

                  Best Uses

                    Comments about UV Protective Liquid Foundation:

                    I spent lot of money and asked my mom to bring me three bottles of SP60 from France, since I was used to that and didn´t know that Shiseido was going to ruin the formula.

                    But now I cannot use that, even my husband notice that my face gets ORANGE!! Huge disappointment, what should I do, since my mom brought from France and I cannot change the product here?!

                    • Skin Tone:
                    • Fair

                    (3 of 3 customers found this review helpful)

                     
                    1.0

                    Bring back the old formula!

                    By KA

                    from PL

                    Pros

                      Cons

                        Best Uses

                          Comments about UV Protective Liquid Foundation:

                          The new formula is not the same as the old. I had used this foundation for years but new formula is huge disappointed. Please bring back Shiseido Sun :(

                          • Skin Tone:
                          • Medium

                          (5 of 5 customers found this review helpful)

                           
                          1.0

                          Huge Disappointment

                          By Tina10

                          from Dublin, Ireland

                          About Me Brand Buyer

                          Pros

                          • Easy To Apply
                          • Good Pigmentation

                          Cons

                            Best Uses

                              Comments about UV Protective Liquid Foundation:

                              Looking for a foundation with a good SPF I bought the old formulation of this foundation last year. On first application I was hugely impressed with this and it became my everyday foundation, winter and summer.

                              My skin looked so good, luminous and I got compliments all the time on my skin.

                              I'm almost out of the old bottle and bought the new formula. I cannot stress how much of a disappointment it is. Yes, it is highly pigmented, lightweight, offers great sun protection and doesn't break me out just like the old formula. But it lacks the finesse of the old formula. I can see my pores, it settles into the fine lines. It seems to highlight my flaws rather than diffuse them.

                              For the last few days I have been wearing the old formula on one side of my face and the new formula on the other. I can see the difference and when I ask my friends and co workers to take a close look, they too, without fail say the side with the old formula looks better.

                              I am so disappointed and will not repurchase this.

                              • Skin Tone:
                              • Fair

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