Details

UV Protective Liquid Foundation
For Face, 
SPF 42

Additional Information

Description:

Newly reformulated, this full-coverage, liquid foundation leaves a flawless, transfer-resistant, dewy and luminous finish that lasts for hours. Resistant against water and oil. PABA-free.

With exclusive SuperVeil-UV 360TM technology and ProfenseCELTM to resist aging, Shiseido's UV Protective Liquid Foundation is broad spectrum and protects skin from damage caused by external aggressors such as UV rays and dryness. Resistant to water and sebum, they provide a long lasting, natural-looking finish, while safeguarding skin’s beauty for the future.

Color Variations

Roll over shades to preview, then click to select.
Available in 8 shades.
SP10
SP10 - Fair Beige
SP01
SP01 - Light Beige
SP02
SP02 - Light Ivory
SP03
SP03 - Light Ochre
SP04
SP04 - Medium Beige
SP05
SP05 - Medium Ivory
SP06
SP06 - Dark Beige
SP07
SP07 - Dark Ivory

Size Variations

Size
Price
Shade
Item ID
30 ml / 1 fl. oz
$ 36.00
0730852125414
Qty:

Product Actions

Product Reviews

SUMMARY OF CUSTOMER RATINGS & REVIEWS

UV Protective Liquid Foundation
 
3.5

(based on 4 reviews)

Ratings Distribution

  • 5 Stars

     

    (2)

  • 4 Stars

     

    (0)

  • 3 Stars

     

    (0)

  • 2 Stars

     

    (2)

  • 1 Stars

     

    (0)

75%

of respondents would recommend this to a friend.

Pros

  • Lightweight (4)
  • Blends well (3)
  • Goes on smoothly (3)
  • Good pigmentation (3)
  • Matte finish (3)

Cons

    Best Uses

        • Skin Tone:
        • Medium (4)

      REVIEWS

      Sort by

      Displaying reviews 1-4

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      2.0

      New color did not satisfy

      By Fabi

      from Orlando, FL

      About Me Brand Buyer

      Pros

      • Blends Well
      • Goes On Smoothly
      • Good Pigmentation
      • Lightweight
      • Long-Lasting
      • Matte Finish

      Cons

        Best Uses

        • Acne-Prone or Oily Skin
        • Full Coverage

        Comments about UV Protective Liquid Foundation:

        I've been using this product for many years. Went out to buy the same shade I've been using (SP60) and - surprise - it changed. Looks darker in my skin and dries even before I am finished applying. I wish somebody told me that the color and the formula changed. Couldn't leave the same shades?

        • Skin Tone:
        • Medium

        (11 of 11 customers found this review helpful)

         
        2.0

        Unhappy

        By Evieanne

        from Florida

        About Me Brand Buyer

        Pros

        • Lightweight

        Cons

        • Poor Coverage

        Best Uses

        • Full Coverage
        • Light To Medium Coverage
        • Mature Skin
        • Normal Skin

        Comments about UV Protective Liquid Foundation:

        I loved this product before the formula/color change. The new formula leaves my face looking chalky and it cracks in crevices. Not happy at all and now looking for another brand.

        • Skin Tone:
        • Medium

        (1 of 16 customers found this review helpful)

         
        5.0

        10 years of using this product!

        By Tatiana

        from New York

        About Me Budget Buyer

        Pros

        • Blends Well
        • Goes On Smoothly
        • Good Pigmentation
        • Lightweight
        • Long-Lasting
        • Matte Finish

        Cons

          Best Uses

            Comments about UV Protective Liquid Foundation:

            A big Thank You Shiseido for this product.

            I'm using it for more than 10 years and makes feel my skin protected in any environment. I have moved many countries with different kind of sun UV and the product did its job anytime. Even when I lived in London, where sun is not that strong and some days is only for 10 min I have used it daily.
            I highly recommend the product for who have to fight especially pigmentation and wrinkles, the ageing process will slow down.
            All the best.

            • Skin Tone:
            • Medium

            (10 of 37 customers found this review helpful)

             
            5.0

            IN LOVE!

            By Maria

            from Carribean Country

            Pros

            • Blends Well
            • Easy To Apply
            • Goes On Smoothly
            • Good Pigmentation
            • Lightweight
            • Matte Finish
            • Noncomodegenic

            Cons

              Best Uses

              • Acne-Prone or Oily Skin
              • Light To Medium Coverage
              • Normal Skin

              Comments about UV Protective Liquid Foundation:

              This product its AMAZING!!! Best everyday foundation ever, as my title says i am in love with this foundation. I have very oily skin, and it stays on for about 10 hours, i only have to blot once. This is the best foundation shiseido has!

              • Skin Tone:
              • Medium

              Displaying reviews 1-4

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