Details

UV Protective Liquid Foundation
For Face, 
SPF 42

Additional Information

Description:

Newly reformulated, this full-coverage, liquid foundation leaves a flawless, transfer-resistant, dewy and luminous finish that lasts for hours. Resistant against water and oil. PABA-free.

With exclusive SuperVeil-UV 360TM technology and ProfenseCELTM to resist aging, Shiseido's UV Protective Liquid Foundation is broad spectrum and protects skin from damage caused by external aggressors such as UV rays and dryness. Resistant to water and sebum, they provide a long lasting, natural-looking finish, while safeguarding skin’s beauty for the future.

Color Variations

Roll over shades to preview, then click to select.
Available in 8 shades.
SP10
SP10 - Fair Beige
SP01
SP01 - Light Beige
SP02
SP02 - Light Ivory
SP03
SP03 - Light Ochre
SP04
SP04 - Medium Beige
SP05
SP05 - Medium Ivory
SP06
SP06 - Dark Beige
SP07
SP07 - Dark Ivory

Size Variations

Size
Price
Shade
Item ID
30 ml / 1 fl. oz
$ 36.00
0730852125414
Qty:

Product Actions

Replenishment Service
Replenishment Service:

This product is eligible for our auto-replenishment service. Simply select your desired cycle below:

Recommended Replenishment Cycle is 4 months.

Product Reviews

SUMMARY OF CUSTOMER RATINGS & REVIEWS

UV Protective Liquid Foundation
 
2.2

(based on 15 reviews)

Ratings Distribution

  • 5 Stars

     

    (3)

  • 4 Stars

     

    (0)

  • 3 Stars

     

    (0)

  • 2 Stars

     

    (6)

  • 1 Stars

     

    (6)

33%

of respondents would recommend this to a friend.

Pros

  • Good pigmentation (7)
  • Lightweight (6)
  • Long-lasting (6)
  • Blends well (4)
  • Goes on smoothly (4)

Cons

  • Doesn't stay on (3)
  • Poor coverage (3)

Best Uses

  • Normal skin (4)
    • Reviewer Profile:
    • Brand buyer (9), Budget shopper (3)
    • Skin Tone:
    • Medium (9), Fair (3)

REVIEWS

Sort by

Displaying reviews 1-10

Back to top

Previous | Next »

 
2.0

Old Formula was much better!

By Tina10

from Dublin, Ireland

About Me Brand Buyer

Pros

  • Good Pigmentation
  • Lightweight
  • Long-Lasting

Cons

  • Cakey
  • Highlights Pores Lines

Best Uses

  • Sun protection

Comments about UV Protective Liquid Foundation:

The old formula of this is the best foundation I have ever found.

This new formula share some of the same qualities, as being lightweight, highly pigmented and long lasting.

However the old formula just made my skin look better. It added a certain glow (not shine), my pores disappeared, it hid finelines. I looked luminous wearing it.

The new finish doesn't have that magic. It works, it covers my skin, the colour matches, it stays put all day BUT, it highlights my pores, it sits in my fine lines, it seems somehow dryer.

I'm looking around for a new foundation. I do not know why they changed the old formula. It appears many other users feel the same.

  • Skin Tone:
  • Fair

(1 of 1 customers found this review helpful)

 
1.0

Huge Disappointment

By Tina10

from Dublin, Ireland

About Me Brand Buyer

Pros

  • Easy To Apply
  • Good Pigmentation

Cons

    Best Uses

      Comments about UV Protective Liquid Foundation:

      Looking for a foundation with a good SPF I bought the old formulation of this foundation last year. On first application I was hugely impressed with this and it became my everyday foundation, winter and summer.

      My skin looked so good, luminous and I got compliments all the time on my skin.

      I'm almost out of the old bottle and bought the new formula. I cannot stress how much of a disappointment it is. Yes, it is highly pigmented, lightweight, offers great sun protection and doesn't break me out just like the old formula. But it lacks the finesse of the old formula. I can see my pores, it settles into the fine lines. It seems to highlight my flaws rather than diffuse them.

      For the last few days I have been wearing the old formula on one side of my face and the new formula on the other. I can see the difference and when I ask my friends and co workers to take a close look, they too, without fail say the side with the old formula looks better.

      I am so disappointed and will not repurchase this.

      • Skin Tone:
      • Fair

      (2 of 2 customers found this review helpful)

       
      1.0

      THE OLD FORMULA WAS A MILLION TIMES BETTER -THE NEW IS AWFUL

      By Former Shiseido addict

      from New York, New York

      About Me Brand Buyer

      Pros

      • Long-Lasting

      Cons

      • Causes Breakouts
      • Difficult To Apply
      • Heavy
      • Patchydryingbad Shades

      Best Uses

      • Emergency Backup

      Comments about UV Protective Liquid Foundation:

      The old formula was hands down the very, very best foundation I have ever worn, and I bought SP60 religiously for nearly a decade. It was thin, light, excellent coverage, moisturising, sun protecting and the colour melted in with my fair/reddish skin. Perfect. I used to buy several at a time - one for my purse, my car, my overnight bag - and price was no issue as it was WONDERFUL and WORTH IT.

      Now? Now it is terrible. I cannot understand why you've changed the formula (WHY????) from one that was SO GOOD to one that is SO BAD - now it is drying, impossible to put on as it dries too quickly, only goes on in patches no matter how well I exfoliate, and now it emphasises wrinkles and any dry skin where before it smoothed them out of existence.

      The old colour selection wasn't perfect, but SP60 was neutral and generally great.
      Now, the colour range is hands down the worst of any cosmetic line I've tried.
      Every colour is jarringly bright, even in the smallest amounts - your choices now are: deathly white, bright jaundice yellow, blindingly fake tan orange or incredibly dark chalky implausible brown.

      WHY did you change it?? WHY???? I used to spend thousands when I visited the Shiseido counter - I was so impressed with the old formula sun foundation that I then invested in the whole sun line, the different moisturisers and the softener, everything.

      Now? I spend nothing at all at Shiseido.
      What a shame.

      • Skin Tone:
      • Medium

      (2 of 2 customers found this review helpful)

       
      1.0

      NOT the same

      By Nat

      from San Francisco, CA

      About Me Brand Buyer

      Pros

        Cons

        • Doesn't Stay On
        • Poor Coverage
        • Too Greasy

        Best Uses

          Comments about UV Protective Liquid Foundation:

          The new formula is NOT the same as the old. I called Shiseido to ask and they tried to tell me it was exactly the same. I have been a loyal user for 8 years!!! This is not the same foundation and i won't be repurchasing.

          • Skin Tone:
          • Medium

          (2 of 2 customers found this review helpful)

           
          2.0

          Why change it?!!!

          By Binny the stylist

          from Nashville, TN

          About Me Brand Buyer

          Pros

            Cons

            • Doesn't Stay On
            • Poor Coverage

            Best Uses

              Comments about UV Protective Liquid Foundation:

              I had used this foundation for years and recommended it to my friends that go to the beach, play tennis, golf, and hike. I get a new bottle every spring, but this new formula doesn't cover or last like the old formula. I was happy with the new colors as the old colors were "neutral"- not exactly cool or warm and I had to use a yellow powder to tone down the pink as my skin is very warm. I have returned this foundation- it doesn't have the beautiful finsh, the flawless coverage, and it doesn't last nearly as long! Awful!

              • Skin Tone:
              • Medium

              (3 of 3 customers found this review helpful)

               
              2.0

              Why'd You Change A Great Product

              By oldShiseidoFan

              from Pensacola Beach, FL

              About Me Brand Buyer

              Pros

                Cons

                  Best Uses

                    Comments about UV Protective Liquid Foundation:

                    This has been by summer makeup for at least 10 years. It looked flawless even after a day at the beach or a long day at work. Your new formula fails in hours. Exaggerates fine lines rather than hide imperfections as the old formula did. I have purchased 2 of the new colors & one is too pink, the other too light. Bring back the old formula!

                    • Skin Tone:
                    • Medium

                    (3 of 3 customers found this review helpful)

                     
                    1.0

                    BRING MY THE OLD FORMULA

                    By CC

                    from TORONTO, ON

                    About Me Brand Buyer

                    Pros

                      Cons

                        Best Uses

                          Comments about UV Protective Liquid Foundation:

                          PLEASE BRING BACK THE OLD FORMULA, THE SUN PROTECTION LIQUID. THIS IS NOTHING COMPARED TO IT!!!! IT OXIDIZES, ENHANCE PORES AND IMPERFECTIONS AND IM GETTING PESKY BUMPS ALL OVER MY FACE WHICH IS WHY I EVEN BEGAN TO INVESTIGATE TO FIND OUT THAT THE FORMULA OF MY HG FOUNDATION HAS CHANGED.

                          (1 of 4 customers found this review helpful)

                           
                          5.0

                          Love this product ...

                          By Bonnie

                          from Middleburg, FL

                          About Me Budget Buyer

                          Verified Buyer

                          Pros

                          • Blends Well
                          • Easy To Apply
                          • Goes On Smoothly
                          • Good Pigmentation
                          • Lightweight
                          • Long-Lasting
                          • Matte Finish
                          • Noncomodegenic

                          Cons

                            Best Uses

                            • Normal Skin

                            Comments about UV Protective Liquid Foundation:

                            I been using the foundation for over a year. Love it!! And defenitely worth every penny.

                            • Skin Tone:
                            • Medium

                            (6 of 6 customers found this review helpful)

                             
                            2.0

                            I wannna my foundation back!!!

                            By NataliaWojtasińska

                            from Dusseldorf, Germany

                            About Me Budget Buyer

                            Pros

                            • Good Pigmentation
                            • Long-Lasting

                            Cons

                            • Causes Breakouts
                            • Doesn't Stay On
                            • Too Greasy

                            Best Uses

                            • Normal Skin

                            Comments about UV Protective Liquid Foundation:

                            I using new one Shiseido Sun PROTECTIVE 3 m.... I have normal skin, not oily ,and is winter so its easy time for foundation... No way . 4 h and i have oily tired skin.... I love shiseido i love a idea of this product but new formula dont work...
                            Shiseido... I wanna back my old foundation:((((

                            • Skin Tone:
                            • Fair

                            (5 of 5 customers found this review helpful)

                             
                            1.0

                            new colors and quality no longer good

                            By kk

                            from colorado

                            Comments about UV Protective Liquid Foundation:

                            Used for years but no longer will, why did you change a good thing?

                            Displaying reviews 1-10

                            Back to top

                            Previous | Next »

                             
                            Sign up for the latest news from Shiseido!