Details

UV Protective Liquid Foundation
For Face, 
SPF 42

Additional Information

Description:

Newly reformulated, this full-coverage, liquid foundation leaves a flawless, transfer-resistant, dewy and luminous finish that lasts for hours. Resistant against water and oil. PABA-free.

With exclusive SuperVeil-UV 360TM technology and ProfenseCELTM to resist aging, Shiseido's UV Protective Liquid Foundation is broad spectrum and protects skin from damage caused by external aggressors such as UV rays and dryness. Resistant to water and sebum, they provide a long lasting, natural-looking finish, while safeguarding skin’s beauty for the future.

Color Variations

Roll over shades to preview, then click to select.
Available in 7 shades.
-
- - Light Beige
-
- - Light Ivory
-
- - Light Ochre
-
- - Medium Beige
-
- - Medium Ivory
-
- - Dark Beige
-
- - Dark Ivory

Size Variations

Size
Price
Shade
Item ID
30 ml / 1 fl. oz
$ 36.00
0730852111998
Qty:

Product Actions

Replenishment Service
Replenishment Service:

This product is eligible for our auto-replenishment service. Simply select your desired cycle below:

Recommended Replenishment Cycle is 4 months.

Product Reviews

SUMMARY OF CUSTOMER RATINGS & REVIEWS

UV Protective Liquid Foundation
 
2.0

(based on 22 reviews)

Ratings Distribution

  • 5 Stars

     

    (4)

  • 4 Stars

     

    (0)

  • 3 Stars

     

    (0)

  • 2 Stars

     

    (6)

  • 1 Stars

     

    (12)

28%

of respondents would recommend this to a friend.

Pros

  • Good pigmentation (8)
  • Long-lasting (8)
  • Lightweight (6)
  • Matte finish (6)
  • Blends well (5)

Cons

  • Doesn't stay on (5)
  • Too greasy (4)
  • Poor coverage (3)

Best Uses

  • Normal skin (6)
  • Acne-prone or oily skin (4)
  • Light to medium coverage (4)
  • Full coverage (3)
    • Reviewer Profile:
    • Brand buyer (12), Budget shopper (5)
    • Skin Tone:
    • Medium (11), Fair (7)

REVIEWS

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Displaying reviews 1-10

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(1 of 1 customers found this review helpful)

 
1.0

NOOOOOOOOOOO

By CaliforniaLove

from San Diego, CA

About Me Brand Buyer

Pros

  • Noncomodegenic

Cons

  • Doesn't Stay On
  • Too Greasy

Best Uses

  • Dry Skin
  • Light To Medium Coverage
  • Normal Skin

Comments about UV Protective Liquid Foundation:

My heart is breaking!!!!

I have loved the original formula for years and found out when going to buy a new bottle that they were discontinuing this. (due to reformulation)

I know the "radiant" and "dewy" look is in but come on... oily girls already suffer from natural radiance and dew. Yet another foundation to fall victim to trends- and back to searching for a new foundation where the company appreciates their loyal customers

  • Skin Tone:
  • Medium
 
1.0

Not Buying

By CaliforniaLove

from San Diego, CA

About Me Brand Buyer

Pros

    Cons

      Best Uses

        Comments about UV Protective Liquid Foundation:

        I am extremely upset that Shiseido has changed the formula. I have been wearing this for 10 years and credit this marvelous foundation to protecting my skin from sun damage as well as making it look perfect through South Texas heat, humidity, sun, and water. Thankfully I stocked up with four different colors a few years ago because I like to mix them for the perfect shade. Hopefully you will bring back the old formula before I need to purchase again. I will be watching!

        • Skin Tone:
        • Fair
         
        1.0

        BRING BACK OLD FORMULA!!!! NEW FORMULA VERY DISAPPOINTING

        By BEAUTYGIRL

        from NY

        Pros

          Cons

          • Accentuates Pores
          • Bad New Formula
          • Disappointing
          • Doesn't Stay On
          • Oxidizes
          • Pricey / Poor Value
          • Too Greasy

          Best Uses

            Comments about UV Protective Liquid Foundation:

            BRING BACK OLD FORMULA!!!!!!!!!!!!!

             
            1.0

            Why did you change the formula! Big mistake!!!

            By DopaLives

            from Virginia

            About Me Brand Buyer

            Pros

            • Good Pigmentation
            • Lightweight
            • Long-Lasting
            • Matte Finish

            Cons

            • Color Isn't The Same
            • Nothing Like The Original
            • Oxidizes

            Best Uses

            • Acne-Prone or Oily Skin

            Comments about UV Protective Liquid Foundation:

            I haven't a clue why the formula was changed, but what a huge, and I mean HUGE mistake! It doesn't look like the old formula on my face. This one oxidizes and the lightest color in the line no longer matches me. What a major disappointment. Come on Shiseido, go back to the old formula! Why do companies mess with a good thing???

            • Skin Tone:
            • Fair
             
            2.0

            Sorry Shiseido:(((

            By Natalia Wojtasinska

            from POLAND / Germany

            About Me Budget Buyer

            Pros

            • Long-Lasting

            Cons

            • Difficult To Apply

            Best Uses

            • Dry Skin
            • Normal Skin

            Comments about UV Protective Liquid Foundation:

            I love old Shiseido Sun Protection.
            Protective i have one yers ( almost ) and its even not 50% of qualitet old one ...
            Natalia from Poland

            • Skin Tone:
            • Fair
             
            5.0

            LOVE! LOVE! LOVE this foundation!

            By GallupNMBG

            from San Diego, CA

            About Me Budget Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Goes On Smoothly
            • Good Pigmentation
            • Long-Lasting
            • Matte Finish

            Cons

              Best Uses

              • Acne-Prone or Oily Skin
              • Full Coverage
              • Light To Medium Coverage

              Comments about UV Protective Liquid Foundation:

              This stays on through swimming and rain and tears at a wedding.

              • Skin Tone:
              • Fair

              (3 of 3 customers found this review helpful)

               
              1.0

              BRING THE OLD FORMULA

              By Julienne

              from Sao Paulo, Brazil

              About Me Brand Buyer

              Pros

                Cons

                • Heavy
                • Pricey / Poor Value

                Best Uses

                  Comments about UV Protective Liquid Foundation:

                  I spent lot of money and asked my mom to bring me three bottles of SP60 from France, since I was used to that and didn´t know that Shiseido was going to ruin the formula.

                  But now I cannot use that, even my husband notice that my face gets ORANGE!! Huge disappointment, what should I do, since my mom brought from France and I cannot change the product here?!

                  • Skin Tone:
                  • Fair

                  (3 of 3 customers found this review helpful)

                   
                  1.0

                  Bring back the old formula!

                  By KA

                  from PL

                  Pros

                    Cons

                      Best Uses

                        Comments about UV Protective Liquid Foundation:

                        The new formula is not the same as the old. I had used this foundation for years but new formula is huge disappointed. Please bring back Shiseido Sun :(

                        • Skin Tone:
                        • Medium

                        (5 of 5 customers found this review helpful)

                         
                        1.0

                        Huge Disappointment

                        By Tina10

                        from Dublin, Ireland

                        About Me Brand Buyer

                        Pros

                        • Easy To Apply
                        • Good Pigmentation

                        Cons

                          Best Uses

                            Comments about UV Protective Liquid Foundation:

                            Looking for a foundation with a good SPF I bought the old formulation of this foundation last year. On first application I was hugely impressed with this and it became my everyday foundation, winter and summer.

                            My skin looked so good, luminous and I got compliments all the time on my skin.

                            I'm almost out of the old bottle and bought the new formula. I cannot stress how much of a disappointment it is. Yes, it is highly pigmented, lightweight, offers great sun protection and doesn't break me out just like the old formula. But it lacks the finesse of the old formula. I can see my pores, it settles into the fine lines. It seems to highlight my flaws rather than diffuse them.

                            For the last few days I have been wearing the old formula on one side of my face and the new formula on the other. I can see the difference and when I ask my friends and co workers to take a close look, they too, without fail say the side with the old formula looks better.

                            I am so disappointed and will not repurchase this.

                            • Skin Tone:
                            • Fair

                            (6 of 6 customers found this review helpful)

                             
                            1.0

                            THE OLD FORMULA WAS A MILLION TIMES BETTER -THE NEW IS AWFUL

                            By Former Shiseido addict

                            from New York, New York

                            About Me Brand Buyer

                            Pros

                            • Long-Lasting

                            Cons

                            • Causes Breakouts
                            • Difficult To Apply
                            • Heavy
                            • Patchydryingbad Shades

                            Best Uses

                            • Emergency Backup

                            Comments about UV Protective Liquid Foundation:

                            The old formula was hands down the very, very best foundation I have ever worn, and I bought SP60 religiously for nearly a decade. It was thin, light, excellent coverage, moisturising, sun protecting and the colour melted in with my fair/reddish skin. Perfect. I used to buy several at a time - one for my purse, my car, my overnight bag - and price was no issue as it was WONDERFUL and WORTH IT.

                            Now? Now it is terrible. I cannot understand why you've changed the formula (WHY????) from one that was SO GOOD to one that is SO BAD - now it is drying, impossible to put on as it dries too quickly, only goes on in patches no matter how well I exfoliate, and now it emphasises wrinkles and any dry skin where before it smoothed them out of existence.

                            The old colour selection wasn't perfect, but SP60 was neutral and generally great.
                            Now, the colour range is hands down the worst of any cosmetic line I've tried.
                            Every colour is jarringly bright, even in the smallest amounts - your choices now are: deathly white, bright jaundice yellow, blindingly fake tan orange or incredibly dark chalky implausible brown.

                            WHY did you change it?? WHY???? I used to spend thousands when I visited the Shiseido counter - I was so impressed with the old formula sun foundation that I then invested in the whole sun line, the different moisturisers and the softener, everything.

                            Now? I spend nothing at all at Shiseido.
                            What a shame.

                            • Skin Tone:
                            • Medium

                            Displaying reviews 1-10

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