Our Recommendations


WHITE LUCENT Total Brightening Serum
For Face

Additional Information


The ultimate brightening solution for even-toned skin with perfect radiance.
A brightening serum that combines Shiseido’s advanced brightening technologies to achieve ultimately bright skin. Shiseido’s exclusive new complex, ProBright 4MRtm, has been developed based on the latest research for a superior combined effect* of overall brightening, and flawless, perfectly radiant skin.
The light, dewy texture absorbs quickly from the skin surface to deep within**.
  • Refines the skin surface for a lustrous look.
  • Provides generous moisture, for optimum clarity.
  • Prevents and diminishes visible dark spots, for spotless skin.
*In Vitro Test **Statum Corneum

Item ID
$ 125.00
$ 170.00

Product Actions

Replenishment Service
Replenishment Service:

This product is eligible for our auto-replenishment service. Simply select your desired cycle below:

Recommended Replenishment Cycle is 3 months.

Product Reviews


white lucentTotal Brightening Serum

(based on 3 reviews)

Ratings Distribution

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(3 of 3 customers found this review helpful)


I prefer the old serum

By Captain Planet

from los angeles

Comments about white lucent Total Brightening Serum:

30yo dark skinned male. I used this serum for brightening up my skin. This makes my skin blotchy like a store bought skin bleaching cream. I don't like it. The old serum that came in the tube was a cream and I loved it. I even got yelled at by my mother once because she thought I had makeup on.....that's how clear and even my skin was. it brightened my skin and evened it out and it was great. This one makes me break out. I hope they bring back the old formula. I see people selling the older formula on different sites like amazon or ebay, but I don't trust them. I need the company to sell it.

(6 of 6 customers found this review helpful)


Will never exchange this with any other

By Joy

from San Jose, CA

About Me Beauty Conscious


  • Lightweight
  • Moisturizes
  • Non-Greasy
  • Smells Great
  • Softens Skin
  • Soothes Skin


    Best Uses

    • Daily Use
    • Uneven Skin Tone

    Comments about white lucent Total Brightening Serum:

    I had tried this first time when I was given a sample at the Shiseido counter, tried it and after just two weeks a lot of my friends were asking what I am using for my face because my skin glows and has a very even tone...its pricey but worth it! Then when I bought another brand because of a free set of items(make-ups) I expected it to have the same results as Shiseido because its also expensive, but no effect at all-so I ended up wasting that money and went back to using this White Lucent by Shiseido!!! Highly recommended.

    • Skin Type:
    • Dry

    (65 of 71 customers found this review helpful)


    worth every dollar

    By nikki g on fire

    from moreno valley ca

    About Me Beauty Conscious



      • Expensive

      Best Uses

      • Acne marks
      • Dark spots

      Comments about white lucent Total Brightening Serum:

      i use the serum and the pertective emulsion cream and they are excellent. they both are so light weight almost like water and go into the skin. i am so amazed because as african american i suffer from seriously dark spots and have oily skin that is very sensative. this product works way better than clinique even better line. please dont stop makin this product now that i found something that does not break me out and actually works. thank you so so so much lol.

      • Skin Type:
      • Oily

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