Protective Moisturizer

Multi-action daytime moisturizer that corrects the appearance of visible pores, blemish marks and skin roughness.
Broad Spectrum SPF 18



Item No. 0730852111127


    • Size:
    • 75mL / 2.5 FL. OZ.

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Price: $45.00


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Ready for anything skin.

This multi-action moisturizer formula intensively corrects the appearance of unevenness from visible pores, blemish marks and skin roughness by helping to build skin’s strength to resist problems. Renews the skin surface to reveal an incredibly smooth, uniform texture that looks and feels rich with moisture. With soft-reflecting powder for a luminous glow. Protects skin from damaging factors such as UV rays and pollution*in vitro test

Dermatologist-Tested. Non-Comedogenic.

How to use

Smooth over face after cleanser and/or softening lotion.

Key ingredients

PhytoResist Complex enhances skin’s natural moisture factors*, refines texture and builds skin’s resistance to external stressors. *in vitro test



Add a moisturizer to your skincare regimen to hydrate your skin

Use buki Protective Moisturizer as your day moisturizer, which absorb more easily and quickly after cleansing, softening and applying your serum. Hydrate your skin with moisturizers, your skin will love you for it.


Hi, Is this moisturizer non comedogenic? Thank you, Gigi

Asked by: Gigi
Yes, Ibuki Protective Moisturizer is non-comedogenic.
Answered by: Beauty Consultant
Date published: 2018-03-29
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Protective Moisturizer is rated 3.4 out of 5 by 7.
Rated 4 out of 5 by from I will buy it again I used it everyday
Date published: 2017-03-30
Rated 2 out of 5 by from not as good as The Skincare line I was using the skincare day moisture protection spf15. It really worked great for my oily skin. Because shiseido no longer manufactures this product , I tried ibuki line (protective moisturizer). But, I do not recommend ibuki protective moisturizer. It caused redness and burning sensation perhaps due to high alcohol content. I suggest the company to make the necessary changes in the ingredients of the Ibuki line.
Date published: 2016-07-14
Rated 2 out of 5 by from Never Again! I have been using this line for 10+ years and because I have combination skin it worked great for me. I would simply use 1-2 pumps of the moisterizer in the morning and evening, and my skin would feel hydrated and smooth. I never had an issue with the line until a year or so ago. I was told that the line was simply "rebranded" and aside from the aesthetic aspect everything would remain the same. Not thinking anything of it at the time, I continued to use the "new" moisturizer and after the first few uses I immediately saw a difference in both the product and my skin. I had to use two to three times the amount of moisturizer in order to achieve the same results or else my face would feel dry. The moisturizer was very fluid and dripped everywhere; it did not have the same creamy consistancy. After a few weeks I went back to my local Shiseido store and brought up my concerns to the employee and he said a few other individuals have complained about the same issue. He told me that he could try to order some of the "old" moisturizers for me if there were any in stock at the warehouse. Luckily I bought the last two available! They worked perfectly and kept my skin hydrated even with one pump. Unfortunately I am now out of the old ones and refuse to continue to use the watered down products. It is very disappointing because I have tried many of the Shiseido lines and cannot find anything that works just as well within that price range. I really hope the company puts its clients' best interest at hand and makes some much needed changes!
Date published: 2015-10-08
Rated 5 out of 5 by from My staple! I've been using this day cream for a year and I love it. All you need is one pump to go over your entire face and neck. I love that it absorbs quick, isn't greasy and protects from the sun. I'm very happy with this product and it's probably my 4th or 5th bottle I've bought in the last year.
Date published: 2015-09-08
Rated 5 out of 5 by from Love it! I use this product every morning, after the softener.It absorbs really quickly, leaves your skin moist but not oily. My skin tone is looking a lot more even and my pores are not open anymore. My skin used to be dull but now is glowing.Highly recommendable.
Date published: 2014-10-31
Rated 1 out of 5 by from NOT equivalent to the Skincare Line I am a loyal user for 30+ years. Macy's is marketing this product as the replacement to The Skincare line. I was told it was the same product, just rebranded. I am here to tell you it is NOT!!! This is the most disappointed I've been with any of their products and I have tried many.A full pump leaves face still craving some moisture. When I used it with the softener from the Skincare line, felt tacky on the skin and not absorbed well. Just disappointed.
Date published: 2014-02-17
Rated 5 out of 5 by from Amazing! I got this product by accident and I am planning on switching to Shiseido from now on. The reason why is because I was so amazed by this Ibuki moisturizer - I couldn't believe my eyes when I saw my face! I brought it home and couldn't wait to use it, of course. It's a day moisturizer but it wouldn't hurt to use it at night time either, I thought. So, I applied it on my face and neck right after shower and before going to bed. Even though I didn't find an information on what it was for - face, body or just about anything? It absorbed very quickly which is a huge deal for me! I can't stand greasy products so I wipe them off if they don't absorb quick enough (let's say in 10 minutes or so). So I laid my clean face on my pillow without worrying about having the product on the pillow case but not in my skin (yes, in my skin, not on). But the best part takes place in the morning when I touched my face. I could not believe how soft, smooth and velvety it was. I rushed to the bathroom to look in a mirror and I looked so good! And trust me, I usually don't look good in the mornings (who does, right?). I looked closer and there it was - a miracle! Wrinkles on my forehead disappeared! Oh, I surely won't miss them! I swear, they were gone! I guess the moisture did that. My face was so thirsty it showed wrinkles. They were tiny, hard to notice, but I knew they were there. They were, not anymore. Girls, it's a must have! It smells great, it absorbs fast, it makes you look so much better! I am gonna buy other Shiseido products, too. It's a little pricy for me, but it's totally worth it!
Date published: 2013-12-12
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