Minimalist WhippedPowder Blush
This air-whipped cream blush transforms into a long-lasting, weightless, breathable powder with a soft matte finish.
Details
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Item No. 0730852148796
Description
This blush uses breakthrough AirFusion Technology to blend effortlessly across skin. The mousse-like texture transforms into an ultra-thin, featherweight powder with a soft matte finish that lasts eight hours. Available in eight vivid shades inspired by the House of SHISEIDO’s muses and collaborators of the past and present. Dermatologist-tested.
How to use
Apply sparingly with fingertips or dab onto cheeks using the gel blending tip of the DAIYA FUDE Face Duo brush and buff out with the red, diamond-cut brush head.
A little goes a long way: Pat a small amount across your skin for a natural flush or layer to increase color intensity.
Key ingredients
Powders Reinvented

A natural, fresh flush of color on the the cheeks.

Powder

BREATHABLE & BLENDABLE / WEIGHTLESS / LASTING
The Powder texture has been completely reinvented through light-as-air formulations that breathe, blend, and build while delivering bold color that lasts.
Shop The Look
Questions
Reviews
what color blush is nice for tan skin
Hi Wendy, all shades of our Minimalist WhippedPowder Blush are suitable for all skin tones. For tan skin specifically, I would recommend you try Setsuko or our best-seller Sonoya.
Date published: 2019-03-21
Hi, are your blushes non comedogenic products?
Hello. This blush is oil-free and fragrance free.
Date published: 2019-01-15
Do they have shimmer?
Sindy, I just purchased this blush in the color Sonoya and unfortunately it is loaded with gold shimmer! I don't know how Shiseido can claim it is matte.
Date published: 2019-01-21
hi, i have light medium skin tone , asian who have under yellow skin. what minimalist whippedpowder blush shade?
Hi, we think Minimalist WhippedPowder Blush in the shade Sonoya would look beautiful on your skin tone!
Date published: 2019-11-25
For darkskin black women what are the best shades
Hi Cookie, shades Sayoko and Ayao work beautifully on deeper complexions.
Date published: 2019-04-15
Is it matte?
Yes, Minimalist WhippedPowder Blush has a soft matte finish.
Date published: 2018-12-14
I doubt what suits me better, this or the innerglow cheekpowder. Could you help me please? And what colors look good on me? and why? I have Brown Hair Gray eyes and warm skin with yellow undertone. Thank you!!
What color for fair skin dark hair and brown eyes
Minimalist WhippedPowder Blush is rated
out of
5 by
8.
Rated 1 out of
5
by
Ames from
Do not order this.
Ordered this online, and the texture was off. Basically melted/deflated. Contacted customer service, but NO ONE responded to my inquiries. It was laughable when they sent a survey for no follow up.
Date published: 2019-07-22
Rated 5 out of
5
by
Marina from
Great product!
The blush is very easy to apply, gives me a nice glow
Date published: 2019-04-24
Rated 5 out of
5
by
JulieSATX from
Wonderful way to apply blush
I've been looking for a fresh product for blush. I love how the WhippedPowder blush is applied - I watched the Shiseido video for working with this product, which made a big difference to help me apply it optimally for best results. The blush looks very natural and I can't even tell that I have makeup on (which I like).
Date published: 2019-01-07
Rated 2 out of
5
by
nmio from
Issue with stability of formula/packaging
I use Shiseido products everyday and am normally very please with their performance and overall impression. Unfortunately, as I was excited to try their new makeup line, I recieved the Whipped Powder Blush very damaged. When I reached out to customer service they sent me a new one with the same issue. (Box comes very mangled and product is half stuck to top lid/ very messy). I would just like my money back at this point. For the time being, I wouldn't reccomend this product unless you purchase it in store.
Date published: 2018-10-04
Rated 5 out of
5
by
CJ_NY from
Airy light yet highly pigmented
Super excited to use this blush. It’s airy light and rubs in to a bright, pigmented finish. It disappears into your skin.
My previous experience with so called cream blush is negative— think the color and texture of heavy lipstick. This whipped blush is so much lighter and cleaner feeling.
Date published: 2018-09-28
Rated 3 out of
5
by
Trish from
Little goes a L O N G way
Rec'd as sample Sonoya color. Its very strong and a dot is all one needs to apply.
An applicator included in this product would be helpful. I don't feel the formula has any
great benefits to offer. Prefer either a cream or powder and will choose those vs. this.
Date published: 2018-09-23
Rated 5 out of
5
by
labuhl from
Great Blush
I love cream blushes and this one takes the cake! It is super pigmented so a little goes a long way, and it is so easy to apply. I especially like the container, it looks so pretty sitting on my vanity!
Date published: 2018-09-18
Rated 4 out of
5
by
Minamint from
Good but not special
Pretty much the same as other cream/gel to powder blushes. Quite sheer so needs to be reapplied. Pleased with product but not overjoyed
Date published: 2018-09-07