Minimalist WhippedPowder Blush

This air-whipped cream blush transforms into a long-lasting, weightless, breathable powder with a soft matte finish.

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Item No. 0730852148796


  • Color:


    • Size:
    • 5g / 0.17oz

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    • Size:
    • 5g / 0.17oz
Price: $29.00
Payment installments by Afterpay available on orders between $35-$1000. more info
Choose 4 deluxe samples (up to $103 value) with your $100 purchase.
Choose 4 deluxe samples (up to $103 value) with your $100 purchase.


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This blush uses breakthrough AirFusion Technology to blend effortlessly across skin. The mousse-like texture transforms into an ultra-thin, featherweight powder with a soft matte finish that lasts eight hours. Available in eight vivid shades inspired by the House of SHISEIDO’s muses and collaborators of the past and present. Dermatologist-tested.

How to use

Apply sparingly with fingertips or dab onto cheeks using the gel blending tip of the DAIYA FUDE Face Duo brush and buff out with the red, diamond-cut brush head.
A little goes a long way: Pat a small amount across your skin for a natural flush or layer to increase color intensity.

Key ingredients

  • AirFusion Technology: Micro bubbles of air lend this mousse-to-powder blush a featherweight feel.
  • Film Forming Resin: Helps color adhere to skin for eight hours.
  • Flexible Silicone Powder: Creates a silky texture that never looks dry.

    Powders Reinvented

    A natural, fresh flush of color on the the cheeks.

    The Powder texture has been completely reinvented through light-as-air formulations that breathe, blend, and build while delivering bold color that lasts.
    Shop The Look
    Minimalist WhippedPowder Blush
    Sonoya - 01
    VisionAiry Gel Lipstick
    Bullet Train
    Bullet Train - 202
    MicroLiner Ink
    Black - 01

    what color blush is nice for tan skin

    Asked by: wendy
    Hi Wendy, all shades of our Minimalist WhippedPowder Blush are suitable for all skin tones. For tan skin specifically, I would recommend you try Setsuko or our best-seller Sonoya.
    Answered by: Beauty Consultant
    Date published: 2019-03-21

    Hi, are your blushes non comedogenic products?

    Asked by: anapop
    Hello. This blush is oil-free and fragrance free.
    Answered by: Beauty Consultant
    Date published: 2019-01-15

    Do they have shimmer?

    Asked by: Sindy
    Sindy, I just purchased this blush in the color Sonoya and unfortunately it is loaded with gold shimmer!  I don't know how Shiseido can claim it is matte.
    Answered by: Silvi
    Date published: 2019-01-21

    hi, i have light medium skin tone , asian who have under yellow skin. what minimalist whippedpowder blush shade?

    Asked by: jannm
    Hi, we think Minimalist WhippedPowder Blush in the shade Sonoya would look beautiful on your skin tone!
    Answered by: Beauty Consultant
    Date published: 2019-11-25

    For darkskin black women what are the best shades

    Asked by: Cookie
    Hi Cookie, shades Sayoko and Ayao work beautifully on deeper complexions.
    Answered by: Beauty Consultant
    Date published: 2019-04-15

    Is it matte?

    Asked by: Goli
    Yes, Minimalist WhippedPowder Blush has a soft matte finish.
    Answered by: Beauty Consultant
    Date published: 2018-12-14

    I doubt what suits me better, this or the innerglow cheekpowder. Could you help me please? And what colors look good on me? and why? I have Brown Hair Gray eyes and warm skin with yellow undertone. Thank you!!

    Asked by: Ann28

    What color for fair skin dark hair and brown eyes

    Asked by: Lisa
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    Minimalist WhippedPowder Blush is rated 3.8 out of 5 by 8.
    Rated 1 out of 5 by from Do not order this. Ordered this online, and the texture was off. Basically melted/deflated. Contacted customer service, but NO ONE responded to my inquiries. It was laughable when they sent a survey for no follow up.
    Date published: 2019-07-22
    Rated 5 out of 5 by from Great product! The blush is very easy to apply, gives me a nice glow
    Date published: 2019-04-24
    Rated 5 out of 5 by from Wonderful way to apply blush I've been looking for a fresh product for blush. I love how the WhippedPowder blush is applied - I watched the Shiseido video for working with this product, which made a big difference to help me apply it optimally for best results. The blush looks very natural and I can't even tell that I have makeup on (which I like).
    Date published: 2019-01-07
    Rated 2 out of 5 by from Issue with stability of formula/packaging I use Shiseido products everyday and am normally very please with their performance and overall impression. Unfortunately, as I was excited to try their new makeup line, I recieved the Whipped Powder Blush very damaged. When I reached out to customer service they sent me a new one with the same issue. (Box comes very mangled and product is half stuck to top lid/ very messy). I would just like my money back at this point. For the time being, I wouldn't reccomend this product unless you purchase it in store.
    Date published: 2018-10-04
    Rated 5 out of 5 by from Airy light yet highly pigmented Super excited to use this blush. It’s airy light and rubs in to a bright, pigmented finish. It disappears into your skin. My previous experience with so called cream blush is negative— think the color and texture of heavy lipstick. This whipped blush is so much lighter and cleaner feeling.
    Date published: 2018-09-28
    Rated 3 out of 5 by from Little goes a L O N G way Rec'd as sample Sonoya color. Its very strong and a dot is all one needs to apply. An applicator included in this product would be helpful. I don't feel the formula has any great benefits to offer. Prefer either a cream or powder and will choose those vs. this.
    Date published: 2018-09-23
    Rated 5 out of 5 by from Great Blush I love cream blushes and this one takes the cake! It is super pigmented so a little goes a long way, and it is so easy to apply. I especially like the container, it looks so pretty sitting on my vanity!
    Date published: 2018-09-18
    Rated 4 out of 5 by from Good but not special Pretty much the same as other cream/gel to powder blushes. Quite sheer so needs to be reapplied. Pleased with product but not overjoyed
    Date published: 2018-09-07
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