Balancing Softener Alcohol-free

Alcohol-free softening lotion that helps blemish-prone skin stay hydrated.



Item No. 0730852167063


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Price: $24.50


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Give your skin power over shine and imperfections.

Bring new radiance, softness, and balance to blemish-prone skin with this refreshing, alcohol-free softening lotion. Lightly rehydrates, leaving skin smooth and comfortable.

For all skin types.Dermatologist-tested.

How to use

Saturate a cotton pad and smooth over face after cleansing.

Key ingredients

Hydro-Balancing Complex helps keep skin hydrated yet shine-free.


Add softeners to your skincare regimen to balance & brighten your skin

Pureness Balancing Softener should be used as your morning and/or evening softener. After cleansing, apply softener with our facial cotton before serum is applied.


Is this a wash off product or do you leave it on and put moisturizer after it dries?

Asked by: Nikky
Hi Nikky, you do not wash this off. After applying Pureness Balancing Softener Alcohol-free, you can apply your moisturizer.
Answered by: Beauty Consultant
Date published: 2018-02-12

What collection do you recommend for age 50s? Thank you.

Asked by: Wendy
Hi Wendy, which collection you use doesn't necessarily depend on your age. It more depends on your main skin concerns. We recommend taking our Skincare Consultation to find your ideal skincare regimen: https://www.shiseido.com/skincare-consultation.html#/. If there is anything else we can assist you with, please let us know!
Answered by: Beauty Consultant
Date published: 2017-11-21

Is it recommended for oily skin? Could it make oily skin more acne prone? If not,what would be recommended as a step 2 after cleansing for oily skin?

Asked by: jillybean
Hi- Thank you for contacting Shiseido Cosmetics. Our Pureness Balancing Softener is formulated for all skin types, including oily, acne-prone skin. It will lightly hydrate your skin without clogging your pores. Please let us know if we can be of any further assistance.
Answered by: Beauty Consultant
Date published: 2017-09-28

Would this replace a toner? Or would you tone before/after?

Asked by: Ogsmith
Hi- Thank you for contacting Shiseido Cosmetics. Yes, our Pureness Balancing Lotion is the second step in your skincare routine, after cleanser, replacing a toner. Please let us know if we can be of any further assistance.
Answered by: Beauty Consultant
Date published: 2017-09-15
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Balancing Softener Alcohol-free is rated 4.8 out of 5 by 14.
Rated 5 out of 5 by from Love this toner! Twice a day
Date published: 2017-03-15
Rated 5 out of 5 by from My husband has been using it for years. That is the only skincare my husband using except cleansers.
Date published: 2016-09-27
Rated 5 out of 5 by from Very soothing and gentle Apply after washing my face
Date published: 2016-09-20
Rated 5 out of 5 by from Balances my oily skin without the dry, tight feeling! I use the Pureness Balancing Softner after double cleansing. I have shiny, oily skin and am prone to occasional but huge, embarrassing breakouts. I try to minimize the possibility of a breakout by means of prevention. This softner helps balance out and preps my skin for the rest of my skin regimen. I use this softner in addition to the Pureness Matifying Moisturizer to reduce the oil and shine during my busy day!
Date published: 2016-09-10
Rated 5 out of 5 by from I will buy this again Daily after cleansing
Date published: 2016-06-18
Rated 3 out of 5 by from Not for me I used to use this years ago and went away for some time. I just went back to it but now have these itchy red bumps on my cheek. Perhaps the formula has changed. It does smell very nice though.
Date published: 2016-04-21
Rated 5 out of 5 by from This product cleans your face I use this product in the morning and evening. It really works well with the foaming cleanser in making my skin feel fantastic.
Date published: 2015-08-18
Rated 5 out of 5 by from I would buy this product again and again I apply balancing softer alcohol-free twice a day. I offen apply it once in the morning and the other time at night before going to bed. Balancing softer alcohol-free has help me achieve healthy, glowing skin and leaving me with a clean feeling every times I use it. There really isn't anything wrong or bad about this products. I've being using it for about 10 years and love it. I've also had people's tell me how wonderful my skin looks and healthy it looks too.
Date published: 2015-06-04
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