Matifying Moisturizer Oil-free

Lightweight, oil-free hydrating moisturizer that helps reduce skin's surface shine while providing hydration.



Item No. 0730852167087


    • Size:
    • 50mL / 1.6 FL. OZ.

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Price: $33.50


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Give your skin power over shine and imperfections.

Matify skin while maintaining moisture. This lightweight, oil-free moisturizer with oil-absorbing powder helps reduce surface shine as it provides exceptional hydration to skin. Feels refreshing and ultra-sheer.

Skin Type: Combination, Oily. Dermatologist-tested. Non-comedogenic.

How to use

Saturate a cotton pad and smooth over face after cleansing.

Key ingredients

Hydro-Balancing Complex helps keep skin hydrated yet shine-free.



I am looking for a product that really controls the oil. I felt a purness product, mattifying, and it stayed to wet on my arm for over a minute. How can that help control oil? Also I heard that this product was being discontinued in the fall!???

Asked by: Marilyn
Hi Marilyn, we have discontinued our Pureness Matifying Moisturizer Oil-Free. However, we think you will really enjoy our Waso Quick Matte Moisturizer Oil-Free. It contains shine-reducing, sebum-absorbing powder to help your skin appear matte.
Answered by: Beauty Consultant
Date published: 2018-08-08

Kindly let me know is pureness line suitable for acne-prone skin ? It is very first time to use Shiseido brand for me. I am acne-prone skin and now whitehead appears on my face. I'm looking forward to the recommendation. Thanks

Asked by: meme
Hi Meme, we recommend using our Waso collection, which is suitable for all skin types. To treat your acne, we suggest using our Ibuki Multi Solution Gel as a spot treatment after applying moisturizer.
Answered by: Beauty Consultant
Date published: 2018-06-26

Hello before i put on the moisturizer should i apply anything else?

Asked by: leslie
Hi Leslie, after cleansing we recommend using a softener before moisturizer. If you are using our Pureness collection, we suggest using Pureness Balancing Softener Alcohol-free.
Answered by: Beauty Consultant
Date published: 2018-06-13

Can i use anti aging cream after ou before the Pureness matifiying  moisturizer  At night? and a sun screen in the morning ? 

Asked by: Tuxa
Hi Tuxa, if you would like to apply Pureness Matifying Moisturizer Oil-Free on top your anti-aging moisturizer at night and before your sunscreen in the morning, you may do so.
Answered by: Beauty Consultant
Date published: 2018-05-31

Does this also help minimize visible pores?

Asked by: Vivian
Hi Vivian, if you are looking for a mattifying moisturizer that reduces the appearance of pores, we recommend checking out Waso Quick Matte Moisturizer Oil-Free.
Answered by: Beauty Consultant
Date published: 2018-05-11

Is there anything in the ingredients of this moisturizer that might whitening a bit the face? Please check, i will appreciate honest answer

Asked by: May p
Hi May, this moisturizer will not whiten your skin.
Answered by: Beauty Consultant
Date published: 2018-04-11

I cleanse, then apply pore minimizer, where does this fit in? I do not want to undo my minimizer.  Is this a liquid or a gel consistency? 

Asked by: Picasso1
Hello, you should apply Matifying Moisturizer Oil-Free after cleansing, before applying Pore Minimizing Cooling Essence. This moisturizer is lightweight with a consistency between a gel and a liquid.
Answered by: Beauty Consultant
Date published: 2018-03-20

Hi! Is this non-comedogenic and non-acnegenic?

Asked by: Elai
Hi Ella, this product is non-comedogenic.
Answered by: Beauty Consultant
Date published: 2018-01-31
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Matifying Moisturizer Oil-free is rated 4.7 out of 5 by 21.
Rated 5 out of 5 by from Very Light and Smells Great! A very light moisturizer that feels like it isn't there but still moisturizes your skin! Only complaint is the bottle, it wastes a lot of product since it is a pump in a glass bottle
Date published: 2018-02-21
Rated 5 out of 5 by from Matifying Moisturizer Oil-free is Amazing!!!! I love this product, I highly recommend it to anyone.
Date published: 2017-06-22
Rated 5 out of 5 by from I have usedd this product for at least 25 years. I use it daily, and have for many years. I look much younger and always five shisheido the credit.
Date published: 2017-03-08
Rated 5 out of 5 by from Great skin cream I have dry skin but my daughter has oily and we both love it
Date published: 2016-09-10
Rated 5 out of 5 by from Definitely a Matifying Moisterizer that minimizes shine! I use the Pureness Matifying Moisturizer after my skin regimen. I have shiny, oily skin and am prone to occasional but huge, embarrassing breakouts. This moisturizer keeps my skin hydrated without the oily feeling and minimizes the greasy shine around my T-zone throughout my busy day!
Date published: 2016-09-10
Rated 3 out of 5 by from Bottle not full I use this product regularly. Ordered two of these last month and they came in fast, however one bottle seemed to contain less moisterizer than the other. Put two of them together for comparision and it was obvioud that one bottle had less in than other. First one was full to the top of the word "shiseido", while another was well below the word's bottom line. Maybe two-three uses less, but still dissapointed. I have not returned it though, shipping is not free.
Date published: 2016-06-03
Rated 5 out of 5 by from Like it I tried different other brands, including expensive ones, but none worked. This particular product proved beneficial for my skin. Not 100% effective (since I still get brake-outs and product does not make skin color even out either), but it still does its job and moisetrizes well. That's why I'm buying it again, one for me and one for my sister. Probably other products from Shiseido are also effective, but prices are too high
Date published: 2016-05-09
Rated 5 out of 5 by from This is a great product I have very oily skin and am impressed with this oil free moisturizer. I have tried many other moisturizers but this one truly keeps your skin from getting oily during the day.I will continue to use this.
Date published: 2016-03-09
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