Matifying Moisturizer Oil-free

Lightweight, oil-free hydrating moisturizer that helps reduce skin's surface shine while providing hydration.



Item No. 0730852167087


    • Size:
    • 50mL / 1.6 FL. OZ.

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Price: $33.50
Free Shipping with your $25 purchase and free samples with every order.


Give your skin power over shine and imperfections.

Matify skin while maintaining moisture. This lightweight, oil-free moisturizer with oil-absorbing powder helps reduce surface shine as it provides exceptional hydration to skin. Feels refreshing and ultra-sheer.

Skin Type: Combination, Oily. Dermatologist-tested. Non-comedogenic.

How to use

Saturate a cotton pad and smooth over face after cleansing.

Key ingredients

Hydro-Balancing Complex helps keep skin hydrated yet shine-free.



Is there anything in the ingredients of this moisturizer that might whitening a bit the face? Please check, i will appreciate honest answer

Asked by: May p
Hi May, this moisturizer will not whiten your skin.
Answered by: Beauty Consultant
Date published: 2018-04-11

I cleanse, then apply pore minimizer, where does this fit in? I do not want to undo my minimizer.  Is this a liquid or a gel consistency? 

Asked by: Picasso1
Hello, you should apply Matifying Moisturizer Oil-Free after cleansing, before applying Pore Minimizing Cooling Essence. This moisturizer is lightweight with a consistency between a gel and a liquid.
Answered by: Beauty Consultant
Date published: 2018-03-20

Hi! Is this non-comedogenic and non-acnegenic?

Asked by: Ella
Hi Ella, this product is non-comedogenic.
Answered by: Beauty Consultant
Date published: 2018-01-31

Hi, I'm still unsure of the usage of this product. I usually use a cleanser then toner and finally moisturiser. However for this product, it states "Saturate a cotton pad and smooth over face after cleansing". Why use a moisturiser after cleansing?

Asked by: winnie
Hi Winnie, thanks for your question! If you balance/soften your skin after cleansing, do that first, then use this moisturizer. If you do not balance/soften, you would moisturize after cleansing.
Answered by: Beauty Consultant
Date published: 2018-01-03

is it water based vice oil based

Asked by: makasharon
Hello, this moisturizer is oil-free and water-based.
Answered by: Beauty Consultant
Date published: 2017-12-28

pureness range recommended for which age group ?

Asked by: men lee
Hello, the usage of our products isn't based so much on age as it is based on skincare concerns. Our Pureness collection is designed for those whose main concern is their combination/ normal-to-oily skin. If there is anything else we can assist you with, please let us know!
Answered by: Beauty Consultant
Date published: 2017-11-21

Hello Dose it have hyaluronic acid?

Asked by: Maryam
What is the right way to use this product to be really effective? Do they have expiration dates?
Answered by: Adel Enagan
Date published: 2017-08-06

What is an oz for it?

Asked by: Anara
Hi Anara- Thank you for contacting Shiseido Cosmetics. Our Pureness Matifying Moisturizer Oil-Free is 50ml/ or 1.69 oz.
Answered by: Beauty Consultant
Date published: 2017-07-19
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Matifying Moisturizer Oil-free is rated 4.7 out of 5 by 21.
Rated 5 out of 5 by from Very Light and Smells Great! A very light moisturizer that feels like it isn't there but still moisturizes your skin! Only complaint is the bottle, it wastes a lot of product since it is a pump in a glass bottle
Date published: 2018-02-21
Rated 5 out of 5 by from Matifying Moisturizer Oil-free is Amazing!!!! I love this product, I highly recommend it to anyone.
Date published: 2017-06-22
Rated 5 out of 5 by from I have usedd this product for at least 25 years. I use it daily, and have for many years. I look much younger and always five shisheido the credit.
Date published: 2017-03-08
Rated 5 out of 5 by from Great skin cream I have dry skin but my daughter has oily and we both love it
Date published: 2016-09-10
Rated 5 out of 5 by from Definitely a Matifying Moisterizer that minimizes shine! I use the Pureness Matifying Moisturizer after my skin regimen. I have shiny, oily skin and am prone to occasional but huge, embarrassing breakouts. This moisturizer keeps my skin hydrated without the oily feeling and minimizes the greasy shine around my T-zone throughout my busy day!
Date published: 2016-09-10
Rated 3 out of 5 by from Bottle not full I use this product regularly. Ordered two of these last month and they came in fast, however one bottle seemed to contain less moisterizer than the other. Put two of them together for comparision and it was obvioud that one bottle had less in than other. First one was full to the top of the word "shiseido", while another was well below the word's bottom line. Maybe two-three uses less, but still dissapointed. I have not returned it though, shipping is not free.
Date published: 2016-06-03
Rated 5 out of 5 by from Like it I tried different other brands, including expensive ones, but none worked. This particular product proved beneficial for my skin. Not 100% effective (since I still get brake-outs and product does not make skin color even out either), but it still does its job and moisetrizes well. That's why I'm buying it again, one for me and one for my sister. Probably other products from Shiseido are also effective, but prices are too high
Date published: 2016-05-09
Rated 5 out of 5 by from This is a great product I have very oily skin and am impressed with this oil free moisturizer. I have tried many other moisturizers but this one truly keeps your skin from getting oily during the day.I will continue to use this.
Date published: 2016-03-09
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