Shiseido Men

Hydrating Lotion

Lightweight lotion that preserves optimal moisture levels.



Item No. 0729238143869


    • Size:
    • 150mL / 5 FL. OZ.

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Price: $31.00
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This lightweight, fresh-feeling lotion protects against redness, dryness and environmental stress while helping to preserve optimal moisture levels. Skin is left feeling comfortable and protected against roughness and razor burn.

Oily and blemish-prone skin. Non-Comedogenic. Ophthalmalogist-Tested

How To Use

Apply a generous amount after cleansing or shaving.

Key ingredients

  • Damage Defense Complex to helps replenish moisture and increase skin's protective barrier function.
  • Thiotaurine to helps skin fight the disruptive influence of excess oil.



How long will this expire after purchase?

Asked by: Alan
Hi Alan. Unopened products typically last for around 3 years after purchase if they have not been stored in harsh conditions.
Answered by: Beauty Consultant
Date published: 2018-12-04

Hi, Can this be used as a replacement for a Toner? If not, can you recommend me a Toner? Thanks!

Asked by: Jaka
Hi Jaka. Yes, this lightweight lotion can be used in lieu of toner. Our Shiseido softeners and lotions are more hydrating than a toner, as a softener will infuse skin with moisture and prepare it for subsequent skincare products.
Answered by: Beauty Consultant
Date published: 2018-12-03

Thank you very much ! Also, which moisturiser would you recommend for a 32 year old man, Total Revitalizer Cream or Skin Empowering Cream?

Asked by: Laura
Hi Laura. Unfortunately, Skin Empowering Cream is not available in this region. However, Total Revitalizer is appropriate for men looking for an anti-aging and hydrating cream.
Answered by: Beauty Consultant
Date published: 2018-12-03

Hello. Is this lotion suitable for all skin types?

Asked by: Laura
Hi Laura. Yes, this lotion can be used on all skin types.
Answered by: Beauty Consultant
Date published: 2018-11-29

How do I apply the Hydrating Lotion on my face? Hands or on a cotton pad?

Asked by: Thorina88
Hi, we recommend using our Facial Cotton to apply Hydrating Lotion.
Answered by: Beauty Consultant
Date published: 2018-09-25

i bought the Hydrating Lotion and Total Revitalizer Cream, after cleaning the face use the lotion first or the cream first?

Asked by: dzp89
Hi, you will use Hydrating Lotion first, then apply Total Revitalizer Cream.
Answered by: Beauty Consultant
Date published: 2018-09-12

Do i need to follow with the gel after this lotion?

Asked by: Kbar
Hi, we recommend using a moisturizer like our Hydro Master Gel after using Hydrating Lotion.
Answered by: Beauty Consultant
Date published: 2019-02-19

I bought men's hydrating lotion, mens hydro master gel, ultimate, and urban environment UV protector.  Could you please tell me in what order to apply these products and if morning/night.  Thank you.

Asked by: kevin
Hi Kevin, we would be happy to assist you! After cleansing, apply Hydrating Lotion, follow with Ultimune Power Infusing Concentrate, then moisturize with Hydro Master Gel. During the day, follow your moisturizer with Urban Environment Oil-Free UV Protector SPF 42.
Answered by: Beauty Consultant
Date published: 2018-07-16
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Hydrating Lotion is rated 5.0 out of 5 by 1.
Rated 5 out of 5 by from Game changer for me Quite some time ago, possibly 8 years ago a friend of mine who worked for shiseido at the time, bought me this as a gift. I had struggled with dry face after showering or shaving for years. Well this changed everything. No longer was i layering cream on my face that would build up and cause its own issues. I had finally found my perfect moisturiser. 8 years later I am still using this product. I would be devastated if they ever stopped making it. I don’t use any other products. Just this.
Date published: 2018-09-14
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