Sports BB WetForce SPF 50+

A BB tinted sunscreen that offers natural coverage and SPF 50+ protection.
Broad Spectrum SPF 50+



Item No. 0730852134959


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    • Size:
    • 30mL / 1 FL. OZ.

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Price: $38.00


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An innovative natural-looking, long-lasting and transfer-resistant BB tinted sunscreen with Shiseido's Ultimate Sun Protection formula and WetForce Technology for powerful, beautiful protection.

What it is
It's sunscreen! It’s makeup! It’s both—and more. This ingenious new hybrid keeps skin looking undeniably gorgeous and protected, even while you have fun under the sun playing sports and working out. Now in a transfer-resistant BB tinted sunscreen, discover the ultimate sun protection formula with innovative WetForce Technology. This super-lightweight formula blends easily into skin and stays put, delivering comfortable natural coverage that camouflages uneven skin texture and tone so you can look your best while you sweat.

Who is it for
Active women looking for a BB cream that is long-lasting, natural-looking and lightweight with ultra powerful sun protection.

  • Featuring WetForce Technology, this sunscreen’s UV protection veil becomes more effective when the applied area is exposed to water or perspiration for 30 minutes.
  • Three shades that each blend easily with a variety of skin tones.
  • Very Water-Resistant (80 minutes)

Dermatologist-tested. Ophthalmologist-tested. Recommended by the Skin Cancer Foundation for active use. Non-comedogenic and will not lead to breakouts from clogged pores.

How to use

To activate WetForce Technology, expose the applied area to water or perspiration for 30 minutes.






Do you recommend reapplying this after time in the sun? If so, how often do you recommend?

Asked by: LizD
Hi, you should reapply after 80 minutes of swimming or sweating and immediately after towel-drying. If you are not swimming or sweating, reapply at least every 2 hours.
Answered by: Beauty Consultant
Date published: 2018-08-01

Can this be used on the body or just the face?

Asked by: Jon23
Hi, Sports BB WetForce SPF 50+ is a tinted, water-resistant sunscreen meant for the face. However, if you want to use it on your body, you can do so. If you want a clear, water-resistant sunscreen for your body, we recommend trying our Ultimate Sun Protection Lotion WetForce SPF 50+.
Answered by: Beauty Consultant
Date published: 2018-07-19

I'm 17 and I want to know if it's okay for me to be using the Sports BB WetForce SPF 50+. There are Anti-Aging ingredients in this product and I'm wondering if it is okay for me to be using this at a young age.

Asked by: Annabanana
Hi, thank you for your question! It is suitable for teenagers to use Sports BB WetForce SPF 50+. If you have any specific concerns, we recommend consulting with your doctor or dermatologist.
Answered by: Beauty Consultant
Date published: 2018-07-16

what's the best way to apply this? directly with hands? a brush? a sponge?

Asked by: curious
Hi, we recommend applying Sports BB WetForce SPF 50+ with your fingers.
Answered by: Beauty Consultant
Date published: 2018-06-26

Suitible for oily skin 

Asked by: Dalya
Hi Dalya, Sports BB WetForce SPF 50+ is suitable for oily skin.
Answered by: Beauty Consultant
Date published: 2018-06-11

Just cuious if this sunsecreen has anti-aging/antioxidants ingredients?

Asked by: Rinda
Hi Rinda, Sports BB WetForce SPF 50+ contains antioxidants!
Answered by: Beauty Consultant
Date published: 2018-05-09

How dark is the dark not sure which color to go with

Asked by: Cheryl
Hi Cheryl, we recommend visiting your local Shiseido counter or store to try the different shades in this product so you can find your perfect match. You can locate your nearest Shiseido retailer here:
Answered by: Beauty Consultant
Date published: 2018-04-13

Is this B.B. cream protect skin from both uva and uvb? I could not see this info on the package except for SPF...

Asked by: stel
Hi Stel, this sunscreen is Broad Spectrum, meaning it defends against both UVA and UVB rays .
Answered by: Beauty Consultant
Date published: 2018-04-09
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Sports BB WetForce SPF 50+ is rated 5.0 out of 5 by 22.
Rated 5 out of 5 by from Amazing protection! Been looking for a new BB and had a day on the lake coming up. I haven’t spent a full day outdoors, recreationally, in probably two years, so I am very pale (but tan easily). 7 hours on the water, one re-application, and my face is completely unscathed. Wish I could say the same for my body - it’s fire engine red - and I reapplied drug store sunscreen at least 3 times today. I’ll be going back for the Shiseido body sunscreen if I ever plan on spending this much time outside again!
Date published: 2018-08-05
Rated 5 out of 5 by from I love it!!! I have melasma so very impt to totally protect face from the sun. (I use a sun umbrella, wear visors in the car, etc). I had avoided beach, pool, etc for years but since I discovered this bb cream/sunscreen 2 months ago, I can confidently be in sun without worrying. EXCELLENT sun protection, and even after sweating, I look flawless! I had to buy both the Medium and Dark shades and mix them to get the right color.
Date published: 2018-07-12
Rated 5 out of 5 by from Superior protection and flawless skin! I'm obsessed with this product. It is extremely effective as a sunscreen - I spent the entire day on a boat in the Caribbean, sweating and swimming, and after only applying this once in the morning, my face was protected from sunburn ALL day! It's also gorgeous as a light foundation, with a slight dewy look that makes my skin look super healthy. I apply this daily in the morning, and the coverage is enough for me (I'm 30, with combination skin and some fine lines around my eyes). It doesn't feel too heavy on hot days, nor does it cover my freckles. If I do want a little more coverage, I can layer a foundation over this, and it acts as a great base. Best of all, I love the delicate smell - it doesn't reek of sunscreen or chemicals. I also wear this when I workout, and it doesn't stain my clothing. This is a miracle product!!
Date published: 2018-07-03
Rated 5 out of 5 by from Use a primer first if it oxidizes on your skin Just like what everyone else says, it makes the skin look beautiful, but it also oxidizes quickly on my skin. So I apply a green tone primer first, and this prevents the Sports BB from oxidizing.
Date published: 2018-05-06
Rated 5 out of 5 by from Makes my skin look amazing while protecting it Every time I wear this I get compliments on my skin. I don't use foundation any longer. This is my go to for foundation and sunscreen. I highly recommend this product
Date published: 2018-02-13
Rated 5 out of 5 by from The best product ever This is the best you can get to have a beautiful beach look. It stays on really well and even if you sweat, your skin stays matte and the cream doesn’t melt from your face. It’s amazing! It gives a perfect cover with natural look. Tip:apply to we’ll moisturized skin to make it set better on your skin
Date published: 2018-01-19
Rated 5 out of 5 by from Best Foundation/BB product on the market!! I purchased the Sports BB in Dark. I was worried that it would oxidize and become darker, but I was pleasantly surprised that it didn't oxidize at all. This product is wonderful! It provides full coverage, but feels ultra light weight. And finally a product that's really transfer resistant! The price point is great for all of the benefits you get with this product. A+++
Date published: 2017-08-15
Rated 5 out of 5 by from Natural and effective! I just bought sports BB broad spectrum spf 50+ WetForce and I loved everything about it. It's natural, not greasy, matching color and it provides protection for my skin. What else could I ask?
Date published: 2017-08-07
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