Limited-Edition World Surf League Ultimate Sun Protector Lotion SPF 50+
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An invisible SPF 50+ sunscreen with a protective veil that becomes more effective in water and heat*. In partnership with World Surf League, a portion of sales from this limited-edition packaging will be donated to promote the protection of our oceans.
Established in 2019, SHISEIDO Blue Project is a global effort to promote the protection of our oceans. Through this initiative, SHISEIDO and World Surf League (WSL) have collaborated on a series of activities. As part of a long term sustainability commitment, SHISEIDO will donate a portion of sales from this limited-edition design to World Surf League's environmental efforts to inspire, educate, and empower ocean protection.
Powered by SynchroShield™ Technology, get peak protection for active, outdoor activities with this lightweight, invisible protective veil that’s strengthened when it senses water, sweat or heat*. This sunscreen lotion creates an even layer and provides protection against UVA/UVB rays, pollutants and dryness.
- Lightweight broad-spectrum SPF 50+ protects against UVA/UVB rays
- Protective veil becomes stronger when it senses water, sweat and heat*
- Goes on clear, without any residue
- Reef-friendly formula. Free of oxybenzone and octinoxate.
- Water and sweat-resistant for up to 80 minutes.
- For face and body. Good for all skin types.
- Dermatologist-tested. Ophthalmologist-tested. Non-comedogenic.
- 2020 Allure Best of Beauty Award Winner
Immediately after application,
- 100% felt the formula is smooth and comfortable on the skin
- 100% felt the formula spreads evenly over skin
- 98% felt the formula maintains skin's moisture
- 96% felt the formula is resistant to water, perspiration and heat
How to use
- Apply sunscreen as the last step in your morning skincare routine before applying makeup.
- Shake well and apply liberally to your face, neck, and body before sun exposure.
- Use a nickel-sized amount for your face. Use one ounce, or a shot glass-sized amount for your body.
- Re-apply sun protection to face and body every 2 hours while outdoors or immediately after swimming and toweling dry.
- WetForce Technology: Negative ions in the formula combine with positive ions in water and perspiration to form bonds that create an even stronger layer of invisible sun protection.
- HeatForce Technology: A heat-sensing essence becomes activated by external heat, forming a stronger UV protective barrier.