UV Protective Liquid Foundation SPF 42

A full-coverage, liquid foundation with high UV protection and a lustrous finish.
Broad Spectrum SPF 42



Item No. 0730852111998


  • Color:


    • Size:
    • 30mL / 1 FL. OZ.

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Price: $38.00


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Newly reformulated, this full-coverage, liquid foundation leaves a flawless, transfer-resistant, dewy and luminous finish that lasts for hours. Resistant against water and oil. PABA-free.Resistant to water and sebum, they provide a long lasting, natural-looking finish, while safeguarding skin’s beauty for the future. With exclusive SuperVeil-UV 360TM technology and ProfenseCELTM to resist aging, Shiseido's UV Protective Liquid Foundation is broad spectrum and protects skin from damage caused by external aggressors such as UV rays and dryness.

Dermatologist-tested. Non-comedogenic.



In the old formula I used the #70. What would I use in the new formula? Is Dark Ivory darker than Dark Beige or is it just a different undertone?

Asked by: Binny
Hi Binny, Dark Ivory and Dark Beige are the same shade level, but they have different undertones. Dark Ivory has neutral undertones while Dark Beige has cool undertones. Since the shade names stayed the same after the formula enhancement, we recommend using Dark Ivory if that is what you used in the original formula.
Answered by: Beauty Consultant
Date published: 2018-07-16

HI I use an ochre 60 in the foundation called "the makeup" dark beige in the UV protection liquid seems a little dark.any other suggestions for another shade that wouldn't be too light?

Asked by: Lynn
Hi Lynn, if Dark Beige looks too dark for you we recommend trying Medium Ivory/ SP40 or Medium Beige/ SP60. If you are still unsure which shade to try, we recommend visiting your local Shiseido store or counter to get professionally matched to your perfect shade, or using our online Foundation Finder:https://www.shiseido.com/foundation-finder.html.
Answered by: Beauty Consultant
Date published: 2018-05-09

I used Sun Stick foundation -Beige color, what is the color the best match it in UV Protective Liquid Foundation SPF 42?

Asked by: Diane
Hi Diane, since the formulas of these two foundations are different, we highly suggest visiting your local Shiseido counter or store to find your perfect shade match. We recommend starting by taking a look at Medium Beige!
Answered by: Beauty Consultant
Date published: 2018-05-02

Does this come with a sponge?

Asked by: Starchele
Yes! UV Protective Liquid Foundation SPF 42 comes with a sponge.
Answered by: Beauty Consultant
Date published: 2018-05-02

Hello,whats the equivalant of former sp40?

Asked by: Touran
Hi, UV Protective Liquid Foundation SPF 42 in shade Medium Ivory/SP40 is still available.
Answered by: Beauty Consultant
Date published: 2018-04-09

I have Medium Ivory and it is too light. Which shade would be the next step darker? 

Asked by: SunnyRunner
Hello! Dark Ivory is a shade darker than Medium Ivory.
Answered by: Beauty Consultant
Date published: 2018-01-31

Hi! can you please explain me the difference between medium beige and dark beige? The darker beige looks lighter than the medium beige. 

Asked by: Nata18
Hello, Medium Beige is a shade lighter than Dark Beige!
Answered by: Beauty Consultant
Date published: 2018-01-22

Hi! I have the old SP70 foundation and its too dark for me now. What are the names of the shades that are 2 shades SP50 & SP60? I have a warm olive skin tone.

Asked by: sarah
Hi Sarah, a shade lighter than SP70 would be SP60/Medium Beige. However, note that SP60 has a cool undertone. We recommend trying Medium Ivory/SP40, which has a neutral undertone. We hope this helps!
Answered by: Beauty Consultant
Date published: 2017-12-05
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UV Protective Liquid Foundation SPF 42 is rated 2.1 out of 5 by 51.
Rated 5 out of 5 by from Best, best, best foundation ever !!!!! I have used every single foundation on US market and there's nothing similar to that one ! It took me a while to learn how to apply it properly, its a bit tricky and I am taking my time. I would apply a very thin layer and set it up with lose powder, even if I don't really need it with this foundation and I am ready to go! I put it in the morning, I spend two hours in gym every day and it stays flawless until i take it off. Trips in the dessert, humid places, 18hours work day and this foundation would make me look perfect and I would get so many complimets !!! UNFORTUNATELLY I live in Europe and I find it harder and harder every time I run out of it, it kind of scares me because I don't know how i would live without it !
Date published: 2018-07-19
Rated 1 out of 5 by from The colour is not matching anymore I’ve been using this foundation for almost 9 years and used to love it, the old formula used to be the best of the best. I used to get out of my away to get this product in my colour. 1st: My colour is the Dark Ivory which in Australia is impossible to find it is VERY DISAPPOINTING and you can’t find in some other countries as well! 2nd: I recently bought it in Dubai the same colour “Dark Ivory” and the colour is definitely lighter and makes me look so pale! I won’t be buying again unless I’m pretty sure the old formula is back! I am terribly disappointed!
Date published: 2018-06-23
Rated 1 out of 5 by from We want the old formula! I regularly purchased the old formula of this foundation in shade SP10 for over 10 years, and I loved it. If the old formula were available, I would happily purchase it for the rest of my life. The new formula is just not good, and none of the shades seem to match me anymore.
Date published: 2018-06-04
Rated 1 out of 5 by from Please bring the old formula back :( Nothing what’s currently on a market compares to old formula of sun protection foundation both high end and drug store. New formula doesn’t even come close... why fix what’s not broken?? Ugh... Shiseido please listen to your loyal customers and bring the old formula back...
Date published: 2018-04-14
Rated 1 out of 5 by from Bring back the old formula! new one is terribLe Are you kidding with this terrible new formula? The old formula was my holy grail foundation and the only foundation I have used for the past 20 years. Please please bring it back I am dying without it. I threw out this “new formula” as it is useless
Date published: 2018-04-13
Rated 1 out of 5 by from Bring back the old formula I've used the Sun Protection Liquid Foundation Color: SP70 for years. It was fantastic. Matched my skin color perfect, great coverage and natural looking. Shiseido stopped selling this color in stores some time ago, so I started ordering it on line. The last time, I placed an order was in January 2017. I've always ordered 2 bottles at a time. I'm down to the last bit of my 2nd bottle. Now, this color is no longer available on line. It's quite upsetting!
Date published: 2017-08-15
Rated 5 out of 5 by from My daily go-to foundation Provides all the outdoor/ocean sun protection I need, all while giving me a flawless complexion. Perfect!
Date published: 2017-05-31
Rated 1 out of 5 by from WE WANT THE OLD FORMULA BACK!!!! Shiseido please bring back the OLD FORMULA! I loved the old formula and have used countless bottles but this "reformulation" has ruined the product. It does not stay on like it used to and the coverage is much less. I loved the old waterproof, long lasting, great finish, and full coverage foundation this used to be.
Date published: 2017-05-31
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