White Lucent

All Day Brightener SPF 23

A daytime brightening moisturizer, reduces appearance of dark spots.
Broad Spectrum SPF 23



Item No. 0730852134843


    • Size:
    • 50mL / 1.8 OZ.

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Price: $62.00


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A daytime brightening moisturizer with Timed Release Brightening ingredients for reduced dark spot appearance throughout the day, inspired by the latest cosmetic advancements directly from Asia. Achieve perfectly brilliant skin with this 5-in-1 lightweight daytime moisturizer that helps correct and resist the appearance of dark spots, protects, hydrates, visibly brightens and instantly luminizes.

Skin Type: All. Dermatologist-Tested.

How to use

To Use: In the morning after applying softener and serum, take two pearl-sized drops onto the finger tips and smooth over face.

Key ingredients

  • Formulated with innovative Timed Release Brightening Capsules (exclusive 4MSK, Multi-Target Vitamin C, Vitamin C and E Derivatives) for brighter-looking skin throughout the day.
  • IonVeil+ helps protect against external aggressors and pollutants.
  • SakuraRESIST Technology with Japanese cherry blossoms helps skin become resistant to dark spot appearance.
  • Light Transform Powder adapts daylight for an immediate luminous glow.
  • Super Hydro Synergy Complex helps skin maintain moisture for youthful smoothness.


Key Ingredients

Key Ingredients

Japanese Cherry Blossoms
The key ingredient of SAKURAResist Technology is derived from Japanese cherry blossoms (Prunus yedoensis), known for their creamy, pinkish-white complexion.

SAKURAResist Technology
SAKURAResist Technology which suppresses the skin’s signals for pigment production.


Make Your Skin Care
Regimen More Powerful

White Lucent works well with any skincare regimen. Use after your serum step and before any other moisturizers to enhance to benefits of the following treatments .


Is this product a sunscreen or moisturizer?

Asked by: Susan
Hi Susan, White Lucent All Day Brightener SPF 23 is a daytime moisturizer that offers SPF.
Answered by: Beauty Consultant
Date published: 2018-06-13

Can I use All day brightener for primer/make up base?

Asked by: egg skin
Hi, White Lucent All Day Brightener SPF 23 can be used under makeup, but we have not tested it for the purpose of being a makeup primer. If you are looking for sunscreen that creates a base for flawless makeup application, we recommend trying Urban Environment Oil-Free UV Protector SPF 42.
Answered by: Beauty Consultant
Date published: 2018-05-22

Can I you under sunblock?

Asked by: Linh
Hi Linh, White Lucent All Day Brightener SPF 23 can be used under sunscreen.
Answered by: Beauty Consultant
Date published: 2018-05-14

Can i use this under my foundation make up

Asked by: Maemae
Yes! You can use this alone or under foundation.
Answered by: Beauty Consultant
Date published: 2018-02-22

Hi...you used to have a white lucent whitening face cream is that discontinued if so what is the replacement.

Asked by: syndi
Hi Syndi, currently we offer one day moisturizer (All Day Brightener SPF 23), one night cream (MultiBright Night Cream) and one emulsion that you can use day and night (Luminizing Surge) in our White Lucent collection.
Answered by: Beauty Consultant
Date published: 2018-02-13

Hi, my skin is combination, i think so because I feel oily on nose and forhead but somtime dry on the other sides. So Can I use this for my skin? i had tried the White lucent Emulsion but I feel rather greasy and stick on my face

Asked by: Vi nguyen
Hello, White Lucent All Day Brightener SPF 23 is suitable for all skin types. To know which of our moisturizers you will prefer, we recommend visiting your local Shiseido counter or store to try our different options. You can find your nearest Shiseido locations here: https://www.shiseido.com/stores.html.
Answered by: Beauty Consultant
Date published: 2018-02-02

Do I need to use makeup remover to clean All Day Brightener, or regular cleanser would do? Thank you.

Asked by: Olivia
Hi Oliva, if you are not wearing makeup over this moisturizer, a cleanser should be able to remove this!
Answered by: Beauty Consultant
Date published: 2017-12-18

It appears that the White Lucent Brightening Spot-Control Base UV - Ivory is being discontinued. What is the product that is close to this one? Thanks.

Asked by: White Lucent Fan
Hello, thank you for your question. Unfortunately, we no longer offer that product. If you are looking for a product to fade dark spots, we recommend using White Lucent MicroTargeting Spot Corrector (Serum) day and night. If you prefer a makeup that fades dark spots, we also offer White Lucent OnMakeup Spot Correcting Serum SPF 25, which is a concealer. We hope this helps!
Answered by: Beauty Consultant
Date published: 2017-12-06
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All Day Brightener SPF 23 is rated 5.0 out of 5 by 3.
Rated 5 out of 5 by from Wonderful moisturizer! I suffer from embarrassing and terribly dry skin. I've used all sorts of products with no resolution. My mother has been using Shiseido for years and she had me try the White Lucent face wash and then followed up with this product. OMG! What a difference it made! Using both products leave my skin flake free, ultra moisturized (no residue!), brighter and softer. It's my miracles in a a tube! I've now been buying it for myself for the last year and wow, what a difference. It's really helped with my self esteem too. I would recommend this product to anyone I meet. You only need a little bit, about the size of a pearl. A little goes a long way!
Date published: 2018-03-27
Rated 5 out of 5 by from Adds a shimmer and dewy finish I use daily under my foundation. It seems to give me a healthy finish.
Date published: 2017-05-19
Rated 5 out of 5 by from It is perfect for me.. Its perfect for me, I used a lot of different brands but this one was perfect..
Date published: 2017-02-28
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