White Lucent

Luminizing Surge (Emulsion)

Daily moisturizer that delivers a surge of intensive brightening ingredients.



Item No. 0729238130753


    • Size:
    • 75mL / 2.5 FL. OZ.

Add to cart options

Product Actions

Price: $62.00
Or four payment installments of $15.50 by Afterpay more info


Shiseido is pleased to offer the convenience of having your Shiseido favorites delivered to you automatically so you never have to worry about running out. Simply choose the auto-replenish option when adding items to your cart and select the desired delivery cycle. We'll send you a reminder email when your replenishment order is ready to be shipped. You may cancel at any time up to 24 hours before your next shipment.

Free Shipping with your $25 purchase and free samples with every order.


This emulsion delivers a surge of intensive ingredients to diminish signs of dark spots and prevent their recurrence by creating an invisible veil to protect your skin. Reveal perfectly radiant skin and discover lasting brightening. Alcohol-free formula.

  • Can be used before and after brightening cosmetic procedures such as laser spot removal.*

*Tested on skin before and after undergoing a procedure at a clinic. Avoid inflamed areas of skin.


How to use

To Use: Smooth over face after cleansing, softening, strengthening and correcting. If used during the day follow with sun protection.

Key ingredients

  • Featuring Luminizing Surge Technology with exclusive 4MSK brightening ingredient, this emulsion protects skin from external aggressors while creating natural luminosity.
  • SakuraRESIST Technology with Japanese cherry blossoms helps skin become resistant to dark spot appearance.

How to Use

How to Brighten Skin with White Lucent collection

Key Ingredients

Key Ingredients

Japanese Cherry Blossoms
The key ingredient of SAKURAResist Technology is derived from Japanese cherry blossoms (Prunus yedoensis), known for their creamy, pinkish-white complexion.

SAKURAResist Technology
SAKURAResist Technology which suppresses the skin’s signals for pigment production.


Add a moisturizer to your skincare regimen to hydrate your skin

Use White Lucent Luminizing Surge as your day/night moisturizer, which absorb more easily and quickly after cleansing, softening and applying your serum. Hydrate your skin with moisturizers, your skin will love you for it.


Do younhave to moisturize before applying BB cream?

Asked by: Vangie
Hi Vangie. You may use it either way, depending on you and your skin type. While some people may find BB cream hydrating enough on its own, others prefer to moisturize and follow with BB cream as a foundation.
Answered by: Beauty Consultant
Date published: 2019-01-15

My favorite product ever was the White Lucent Concentrated Brightening Serum that seems to be discontinued - Is this product a good alternative? If not, please recommend one similar.

Asked by: Emily
Hi Emily. We recommend the White Lucent MicroTargeting Spot Corrector (Serum) as an alternative. You may also use the serum in combination with White Lucent Luminizing Surge (Emulsion) as your daily moisturizer.
Answered by: Beauty Consultant
Date published: 2018-11-21

Does this line help with enlargement of pours due to acne as well?

Asked by: Pegs
Hi Pegs, this product is not meant to visibly reduce the appearance of pores. To reduce the appearance of pores, redness, and wrinkles, we recommend trying our Bio-Performance Glow Revival Cream.
Answered by: Beauty Consultant
Date published: 2018-10-11

Hi, i bought a firming massage mask a week ago ang started using it but then i bought a white lucent starter kit just now. My question is, can i use it both at the same time? And can i use the firming massage mask at night after i use the luminizing surge

Asked by: Gina
Hi Gina, you can use the Firming Massage Mask with the White Lucent regimen. We recommend using the mask after cleansing and softening skin. After massaging the mask for 2-3 minutes, remove with a tissue. Then, apply White Lucent Luminizing Surge.
Answered by: Beauty Consultant
Date published: 2018-10-30

What kind Product for minimize dark spots from previous Acne or Pimples ? I Need Recomend from you.

Asked by: Yenny
Hi Yenny, we recommend using our White Lucent MultiBright Night Cream to visibly fade acne scars.
Answered by: Beauty Consultant
Date published: 2018-10-30

 how old age can use?

Asked by: jessie
Hi Jessie, our products are recommended based on skin concerns rather than age. White Lucent Luminizing Surge (Emulsion) is for those who are targeting dullness and dark spots.
Answered by: Beauty Consultant
Date published: 2018-07-26

Hello, can this product be used on man who has a dull skin because of sunray?

Asked by: Nana
Hi Nana, yes this product can be used on men who want to brighten their skin tone!
Answered by: Beauty Consultant
Date published: 2018-05-25

Can this product be both used day and night?

Asked by: Charlie Aus
Hi Charlie, this can be used both day and night. If you use it during the day, make sure to apply a sunscreen like our Urban Environment Oil-Free UV Protector SPF 42 on top of it.
Answered by: Beauty Consultant
Date published: 2018-04-10
  • y_2019, m_12, d_8, h_15CST
  • bvseo_bulk, prod_bvqa, vn_bulk_3.0.3
  • cp_1, bvpage1
  • co_hasquestionsanswers, tq_17
  • loc_en_US, sid_0729238130753, prod, sort_[SortEntry(order=LAST_APPROVED_ANSWER_SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_shiseido
  • bvseo_sdk, dw_cartridge, 16.1.1, p_sdk_3.2.0
  • CLOUD, getContent, 11ms
  • questions, product
Luminizing Surge (Emulsion) is rated 4.8 out of 5 by 6.
Rated 5 out of 5 by from I have used this product for as long as it has been introduced and it just perfect. Not too greasy. Hope it is never discontinued
Date published: 2019-11-02
Rated 5 out of 5 by from I have so day this is the best face moisturizer I've used. I think this is one of the best Shiseido products, also the one of the best seller bottles from the White Lucent collection. It is hard to find it in stores such as Sephora or Dillards. I hope Shiseido will never discontinue this one!
Date published: 2019-07-13
Rated 5 out of 5 by from Great moisturiser for the summer Bought this when I went to NYC and forgot to pack my regular moisturiser. Since using this, I have noticed a change in my skin, it's been gradual and subtle but very impressive nonetheless! Friends have been commenting on how glowy my skin looks - which is very pleasing to hear - it must be working fantastically. I have had the Luminizing Surge since May and use it twice a day along with the White Lucent Brightening Cleansing Foam. It's now mid Aug and only now do I need to purchase another bottle. The product itself, has a watery consistency and very delicate fragrance. It penetrates the skin very quickly and makes my face feel fresh and radiant. I use one pump which is sufficient for my face and neck. Also, I am of Indian descent with: medium skin tone and combination skin.
Date published: 2018-08-14
Rated 5 out of 5 by from Amazing I love this moisturizer. It leaves my skin feeling radiant and refreshed. I use it morning and night after cleansing and toning with other products from the white lucent line. The bottle is also a great size; I don't find I go through it as quickly as other moisturizers.
Date published: 2018-05-01
Rated 5 out of 5 by from good as always On my 6th bottle. Good moisturizer for summer, the brightening effect is not that dramatic, took some time to see a visible effect.
Date published: 2017-06-02
Rated 4 out of 5 by from It is an ok moisturizer I use this emulsion after applying all the other steps from the white lucent line. I like it because smells very good and doesn't make my face feel so grease after applying it. I would not recommend for people that need a deeper moisturizer. My hope on this emulsion is to prevent and minimize dark spots that are very common in Asian people like me.
Date published: 2016-02-21
  • y_2019, m_12, d_8, h_15
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.3
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_6
  • loc_en_US, sid_0729238130753, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_shiseido
  • bvseo_sdk, dw_cartridge, 16.1.1, p_sdk_3.2.0
  • CLOUD, getContent, 10ms
  • reviews, product