Introduction

ZEN

Zen is inspired by the allure of blending tradition and modernity. Just like Japanese ikebana (flower arranging) and kimono, new and modern works of art are always being born. The source of that energy is behind the expression of Zen, bringing out liberated sensation, the vibration of one’s own feelings, and the vibrant seductiveness of unfettered movement.

The fragrance projects the essence of a modern woman – drawing the truth from her inner reaches on a breath of floral freshness, layered with amber and wood. Created with stress relieving aromachological ingredients, the fragrance invites you to ignite the soul of Zen and let your own passionate nature burst free.

The logo was Inspired by the passionate brushstrokes of Japanese calligraphy. It evokes the movement, the power and the humanity of an artistically interpreted kanji characters. The moment of its creation – the moment that the hand , the ink and the paper share a common force of energy – that is the moment of Zen.

The bottle contains the elegance of a tea room – exquisite in its simplicity and sensual in its restrained, yet glowing form. The gold color reflects sunlight, the treasure of the earth, and the element of richness and warmth.

Zen awakens from its traditional stillness. Full of energy. Full of life. Full of sensuality. This life force presents a new incarnation of Zen.

ZEN for MEN

The power of spicy woods, layered with exotic fruit and masculine musk is for uncompromised sensuality and modern sophistication. Furthermore, the key notes from exotic elements, Nashi fruit and Ehododendrom make Zen for Men a sophisticated, yet passionate fragrance.

The structure of the bottle and packaging evoke the tangible qualities of light within Japanese interior spaces. The blue and silver are the colors of life and energy as well as reality and imagination. Those colors evoke images of the expansive sky and glittering sea. And the blue of flame, which masquerades as cool, actually radiates heat beyond that of any red flame. Blue represents the infinite power of time and space. Silver represents poise and sophistication. Together they form a symbol of energy and intelligence.

When you experience Zen for Men, you also experience the freedom that comes with enlightenment. You sense the life force that powers you, the dynamic essence you share with every other living thing. Your internal passion is intensified by an endless energy.

 
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