Beauty is you, and you're it!

In the world of social media, filters are prevalent. So we’re challenging you to live a life “unfiltered.” Post a photo on your personal Instagram account or the Shiseido Facebook page that celebrates your natural beauty using #beautytag, and become part of the movement to let natural beauty radiate.

Remember, the game is #beautytag. So be sure to tag your friends and family who also represent natural beauty to you. Because we believe natural beauty doesn’t need a filter. Are you with us?

Tag, you’re it!

Strong, beautiful skin starts now

140 years of history.
20 years of research.
31 patents worldwide.*
1 incredible discovery.
Introducing, Ultimune.

*For ULTIMUNE in total as of April 1, 2014

For all women, all ages, all skin types. Ultimune Power Infusing Concentrate.

Watch: Discover the Secret to Ultimune Watch: Beauty In You

Make your skincare regimen more powerful

Ultimune works well with any skincare regimen.
Use after your softening step and before any other serums to enhance the benefits of the following treatment.

How To Use

Every morning and every night, this one simple step elevates your skincare regimen. The satin-like texture allows for an even application that quickly penetrates the skin’s surface, leaving your skin feeling fresh and silky to the touch.

Press the pump twice to dispense the concentrate into the palm of your hand and smooth it evenly over your face.

Watch: Boost Your Beauty with Ultimune

Immunity. For strong, beautiful skin, now and over time

Immediately 95% of women felt their skin was smoother.

After one week 86% of women felt their skin became more radiant.

After four weeks firmness and resilience improved, making wrinkles less visible.

Multi-Defensive Power: Strong, healthier-looking skin

When your skin immunity is in its optimal condition, the skin demonstrates the four natural defensive powers at best—to resist, protect, regenerate and strengthen. Ultimune Power Infusing Concentrate reignites this multi-defensive power to resist future damage and bring out your skin’s ultimate beauty.

Skin that remains strong and beautiful over time

Ultimune Power Infusing Concentrate’s remarkable effects have been proven by clinical tests. Compared against skin without Ultimune, skin with Ultimune shows an increase in Multi-Defensive Power— the older the user, the higher skin’s multi-defensive power becomes with the use of Ultimune. Now strong, beautiful skin can be yours for life.

*Tested on 22 participants.

Perfect Synthesis of Science and Nature

Shiseido has long been a pioneer in the research of skin immunity. Now, with 20 years of research behind it, Ultimune forges new ground in the science of beauty by taking a preventative approach to skincare, focusing on the cells that regulate skin’s immunity.

Our innovative Ultimune Complex™ boosts the power of these cells to enhance skin’s multi-defensive power now and over time.

This exclusive technology combines a unique botanical blend of gingko, Japanese shiso, and aromatic thyme to protect, strengthen and maintain healthy-looking skin.

Watch: Discover the Secret to Ultimune

Ultimune ComplexTM *

Ultimune Complex is recognized for effectively enhancing the declined function** of Langerhans cells. When the number of calming enzymes was measured with and without Ultimune Complex, test results showed a 64%*** increase in function with the complex.

*Created with an exquisite balance of three ingredients (Bulgarian rose water, aqua in pool, β glucan) **Calming enzymes that cover the surface of Langerhans cells ***in vitro test

Skin immunity. A new approach to beautiful skin for every woman

Like your body, your skin has its own immune system to defend you against aging, environmental threats and emotional stress.

This immune system is complex, involving various cells. Among them, skin’s Langerhans Cells play a vital role. Ultimune is the first and only product ever created to directly approach Langerhans cells to enhance the power source behind your skin’s immunity.

Now, experience the strong, beautiful skin you were always meant to have.

Because the beauty is already in you.

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