About The Brand

150 Years of Japanese
Skincare Innovation

150 Years of Japanese Skincare Innovation

In 1872, we opened our doors as the first Western-style pharmacy
in Ginza, Tokyo. From that day forward, we followed our belief in
the power of beauty, further expanding the possibilities of cosmetics.

In 1872, we opened our doors as the first Western-style pharmacy in Ginza, Tokyo. From that day forward, we followed our belief in the power of beauty, further expanding the possibilities of cosmetics.

Discover Limited Edition 150th Anniversary Skincare

Our most iconic skincare products, reimagined
in celebratory 150th anniversary packaging.

Eudermine
Revitalizing Essence

Our first skincare product innovation
keeps skin feeling hydrated and balanced.

Shop Now

Ultimune
Power Infusing Serum

Our most potent serum for
stronger, more radiant skin.

Shop Now

Iconic Products Through Time

Explore our most beloved products in history and how they’ve evolved into the coveted essentials we offer today.

 

1
8
9
7

EUDERMINE

Shiseido launches Eudermine,
a skincare essence known for its ability to
activate the skin’s self-restoring power.

 

1
9
2
3

UVIOLIN

Shiseido creates Uviolin, the predecessor
of the “Shiseido Sunscreen” and a suncare
cream popular before the war.

 

1
9
3
2

DE LUXE

Shiseido’s brand of first-class cosmetics
products is born, a collection produced
with the pursuit of the highest quality.

 

1
9
6
1

PRIOR

Shiseido launches a luxury skincare and
haircare brand developed to replace De Luxe.

 

1
9
7
1

EVENESE

Shiseido develops a collection
made for those with sensitive skin.

 

1
9
9
7

EUDERMINE

French designer Serge Lutens
conceives a new bottle design with a
geometric style and new typeface.

 

1
9
9
8

QIORA

Shiseido develops Qiora, a collection
made with attention to how fragrance affects
both the spirit and the skin.

 

2
0
1
4

ULTIMUNE

Shiseido launches Ultimune
Power Infusing Serum, developed based
on many years of research on the idea
of “increasing the power of beauty.”

 

2
0
2
0

ULTIMATE SUN

Shiseido innovates with SynchroShield
technology, delivering powerful sun
protection with the UV protective veil
strengthened by heat and water*.

*The HeatForce technology is activated on hot days, after
the formula is applied to the skin. To activate the WetForce technology,
expose the applied area to water or perspiration for 30 minutes.

 

2
0
2
1

ULTIMUNE

Shiseido upgrades Ultimune with
powerful skin-strengthening technology
to deliver more radiant results.

Powered by
Innovation

Timeless Japanese tradition meets
150 years
of cutting-edge science and
research for
transformative products
that stand the test of time.

Reserve a complimentary one-on-one
virtual consultation to learn more.

Book Now

Discover Best Sellers

Shop our most beloved beauty icons.

The Future
of Beauty

Moving forward, we will continue
to celebrate every unique
expression of beauty
and create innovations for a better world.