Ultimate Sun Protection Lotion WetForce SPF 50+ Sunscreen

A lightweight SPF 50+ sunscreen in a clear formula that becomes more effective when exposed to water.
Broad Spectrum SPF 50+

Invisible

Face & Body

Best Seller

Ultimate Sun Protection Lotion WetForce SPF 50+ Sunscreen

Image

Details

Item No. 0730852141742

Variations

    • Size:
    • 100mL / 3.3 FL. OZ.

Add to cart options

Product Actions

Price: $40.00
Qty:
FREE 5-piece Holiday Essentials Gift (a $73 value) with your $75 purchase!
Or four payment installments of $10.00 by Afterpay more info
FREE 5-piece Holiday Essentials Gift (a $73 value) with your $75 purchase!

WELCOME TO OUR AUTO-REPLENISHMENT SERVICE!

Shiseido is pleased to offer the convenience of having your Shiseido favorites delivered to you automatically so you never have to worry about running out. Simply choose the auto-replenish option when adding items to your cart and select the desired delivery cycle. We'll send you a reminder email when your replenishment order is ready to be shipped. You may cancel at any time up to 24 hours before your next shipment.

Free Shipping with your $25 purchase and free samples with every order.
Overview

Description

Powerful sun protection in a comfortable lotion formula that turns invisible on any skin tone. Features WetForce technology, which provides the skin a protective veil that becomes stronger as it comes into contact with water or perspiration.* Ideal for outdoor activities and sports, it provides high sun protection, yet is comfortable and gentle on the skin. For use on face and body.

For all Skin Types. Dermatologist-tested. Ophthalmologist-tested. Non-Comedogenic.

Water Resistant 80 Minutes

During Application:

  • 96% said formula blends quickly into skin

After Application

  • 95% said formula has an invisible finish
  • 94% said formula was non-sticky
    • (Tested by 103 women applied on face)

How to use

Apply liberally to face and neck. Reducing the quantity of application will lower the level of sunscreen protection significantly. Product can be applied over and under makeup.

Key ingredients

  • WetForce technology- your sunscreen’s protective veil becomes stronger as it comes into contact with water or perspiration*. Protects against UV rays.
  • *To activate WetForce technology, expose the applied area to water for 15 minutes or perspiration for 30 minutes.
  • VIEW FULL INGREDIENTS LIST

Key Ingredients

Key Ingredients

What is WetForce Technology?

Negative ions in the formula combine with positive ions in the perspiration and water to create an additional layer of invisible sun protection. As you continue to sweat and get wet, the sunscreen becomes more effective without a trace of white.*

*Ultimate Lotion: To active WetForce Technology, expose the applied area to water for 15 minutes or perspiration for 30 minutes.


How to Choose the Right Sunscreen

The Results

The Results

#Shiseido

#ShiseidoInspiration

 

Recommendations
Questions

Do you have to get your face wet or sweat in order for this sunscreen to work? Also is this ok for everyday use, i love this formula and would like to use it everyday!

Asked by: sarah32
Hi Sarah, you do not need to wet your face to activate sun protection. If you do come into contact with water, the sun protection will strengthen.
Answered by: Beauty Consultant
Date published: 2019-06-26

My skin is oily skin , may I use this product?

Asked by: Lele
Hi Lele, Ultimate Sun Protection Lotion WetForce SPF 50+ Sunscreen is good for all skin types.
Answered by: Beauty Consultant
Date published: 2019-06-24

I bought this 5 months ago. But now I use it but the color of the the cream so different from the one I used before. It seems a little a pink in color but it was white before. Is there any problem with this? 

Asked by: Sally
Actually, the new formula in my opinion is all chemical sunscreen as per the prior reviewer, the older version had some mineral content that has been removed to make it "invisible." The new formula is not good in my opinion, and I bought a ton of the older formula. We also loved the "Smooth" SPF 38 that also was discontinued. Only version left of "wetforce" sunscreen that works for us is the all mineral version in the pale blue bottle but my kids say it is too white for everyday. Bring back the old formula, the "white" color rubbed right in.
Answered by: Sun Lover
Date published: 2019-05-21

Do I put this on over bare skin or last step over moisturizer 

Asked by: Sherrie
Hi Sherrie, you can apply this directly to your skin or after your daily moisturizer.
Answered by: Beauty Consultant
Date published: 2019-05-11

How many colours are there in this product?

Asked by: Tran
Hello, this sunscreen applies clear and is suitable for all skin tones.
Answered by: Beauty Consultant
Date published: 2019-06-19

What's the difference between this and the shisheido perfect uv protector spf50+ wetforce hydrofresh ?

Asked by: EmiW
Hello, The Perfect UV Protector SPF50+ WetForce HydroFresh is only sold in Asia. Since I am based in the US I have unfortunately not been unable to use this product to be able to tell the difference.
Answered by: Beauty Consultant
Date published: 2019-03-12

Is this sunscreen oil-free?

Asked by: Acneskin
Hello. While not oil-free, it is non-comedogenic. If you are looking for an oil-free daily use sunscreen, we recommend Urban Environment Oil-Free UV Protector SPF 42.
Answered by: Beauty Consultant
Date published: 2019-01-07

Does the clear formulation contain zinc oxide and titanium oxide? The the ingredient list does not list either.

Asked by: feli
Hi Feli. Our invisible finish formula does not contain these ingredients.
Answered by: Beauty Consultant
Date published: 2018-12-03
  • y_2019, m_11, d_19, h_24CST
  • bvseo_bulk, prod_bvqa, vn_bulk_3.0.2
  • cp_1, bvpage1
  • co_hasquestionsanswers, tq_37
  • loc_en_US, sid_0730852141742, prod, sort_[SortEntry(order=LAST_APPROVED_ANSWER_SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_shiseido
  • bvseo_sdk, dw_cartridge, 16.1.1, p_sdk_3.2.0
  • CLOUD, getContent, 13ms
  • questions, product
Reviews
Ultimate Sun Protection Lotion WetForce SPF 50+ Sunscreen is rated 4.6 out of 5 by 114.
Rated 4 out of 5 by from This is a nice sunscreen. Did not irritate or break my skin out. Leaves a bit of a white cast so be sure to rub it all the way in. A little pricey but if you want a good basic sunscreen this is a good one.
Date published: 2019-11-07
Rated 5 out of 5 by from Favourite sunscreen! I wear it all the time everyday! Not just went I go on vacation. I love how light weight it is! Shiseido
Date published: 2019-11-06
Rated 4 out of 5 by from Excellent sunscreen. Smells nice, is very thin and doesnt make me look too ghostly. It works really well.
Date published: 2019-11-03
Rated 5 out of 5 by from Love these Shiseido sunscreens. Wetforce technology means that when you touch water, the SPF in the sunscreen increases up to a 72. CRAZY. Good packaging, good amount of product. Would definitely buy again.
Date published: 2019-10-31
Rated 4 out of 5 by from Great sunscreen, especially for sensitive skin! I use this on my daughter too. I love that a little product goes a long way and you don't have to reapply as much as you do with other products. I also never break out after using this sunscreen. I only wish that it came in larger sizes too.
Date published: 2019-10-30
Rated 4 out of 5 by from I bought this product a month ago. I like how it's soft and does not leave that white color. It disappears immediately but looks like shiny since it's lotion I guess.
Date published: 2019-10-28
Rated 5 out of 5 by from This is one of the best sunscreens you could ever use! It can be used on face and body and lasts through hours in the sun AND doesnt come off for hours with water. Its a small container but a little goes a long way and is great value for the price. A plus is that theres 0 minerals which is usually the only kind of sunscreen that stays on through water.
Date published: 2019-10-24
Rated 4 out of 5 by from This is an excellent spf. Its thick so you know youre getting coverage. It does leave you with a very evident sunscreen just applied face. Absolutely have to put makeup on after applying. I would prefer a more light weight formula with less of a ghostly veil but I do appreciate that it provides great protection.
Date published: 2019-10-21
  • y_2019, m_11, d_19, h_24
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.2
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_114
  • loc_en_US, sid_0730852141742, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_shiseido
  • bvseo_sdk, dw_cartridge, 16.1.1, p_sdk_3.2.0
  • CLOUD, getContent, 11ms
  • reviews, product