Shiseido X Tory Burch
Ultimate Sun Protector Lotion SPF 50+ Sunscreen - Limited Edition
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Introducing Shiseido x Tory Burch Ultimate Sun Protector Lotion SPF 50+ and Complimentary Sun Pouch
A PARTNERSHIP FOR PROTECTION: Inspired by renowned fashion designer Tory Burch’s personal devotion to suncare, the limited-edition packaging marries beautiful design with groundbreaking SPF technology to shield skin in style.
“I believe in a ‘less is more’ approach to beauty, and that starts with an incredible sunscreen. I have always loved Shiseido’s sunscreens and have used them for years. The flowers on the packaging are inspired by the garden at my home in Antigua. I want the design to be personal and optimistic, and the West Indies are synonymous with beauty, relaxation, and joy.” —Tory Burch
Powered by Shiseido’s award-winning WetForce x HeatForce technology: Experience an invisible, lightweight, protective veil that becomes more effective in heat and water, and sweat*.
The silky sunscreen goes on clear and rubs in quickly without any residue on face and body.
The ocean-friendly, Hawaii-compliant formula is free of oxybenzone and octinoxate.
Invisible on all skin tones
Dermatologist-tested. Ophthalmologist-tested. Non-comedogenic.
Water-Resistant: 80 minutes
Shiseido and Tory Burch are pleased to support Memorial Sloan Kettering with a grant to fund a one-year clinical research fellowship in dermatology to expand the knowledge of skin cancer.
*The HeatForce technology is activated on hot days after the formula is applied to the skin. To activate the WetForce technology, expose the applied area to water or perspiration for 30 minutes.
In a test by 104 women, applying the formula to face and body:
100% said the formula blended quickly and comfortably onto skin.
After 4 hours:
98% said their faces felt moisturized
96% said the formula remained resistant to water, perspiration, and heat
96% said their foundation applied smoothly over top.
94% want to continue using this sunscreen for daily, active outdoor use.
How to use
- Shake well and apply liberally to face, neck, and body, 15 minutes before sun exposure. Reapply every 2 hours, or after 80 minutes of swimming or sweating, and immediately after toweling dry.
- To get the full broad-spectrum protection, apply one ounce of sunscreen (a shot glass full) to your entire body. Not using the correct amount will lower the level of sunscreen protection significantly.
- WetForce technology: Negative ions in the formula combine with positive ions in perspiration and water to create an additional layer of invisible sun protection. As you continue to sweat and get wet, the product becomes more effective without any white cast.
- HeatForce technology: A heat-sensing essence in the lotion becomes activated by external heat, forming a stronger barrier.
- SynchroShield™: Strengthens the protective layer upon exposure to heat from sun, water, and sweat.
Key Ingredients & Benefits
Negative ions in the formula combine with positive ions in perspiration and water to create an additional layer of invisible sun protection. As you continue to sweat and get wet, the product becomes more effective without any white cast.
A heat-sensing essence in the lotion becomes activated by external heat, forming a stronger barrier.