Ultimate Sun Protection Lotion WetForce SPF 50+ Sunscreen

A lightweight SPF 50+ sunscreen in a clear formula that becomes more effective when exposed to water.
Broad Spectrum SPF 50+

Invisible

Face & Body

Ultimate Sun Protection Lotion WetForce SPF 50+ Sunscreen

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Details

Item No. 0730852141742

Variations

    • Size:
    • 100mL / 3.3 FL. OZ.

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Price: $40.00
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Overview

Description

Powerful sun protection in a comfortable lotion formula that turns invisible on any skin tone. Features WetForce technology, which provides the skin a protective veil that becomes stronger as it comes into contact with water or perspiration.* Ideal for outdoor activities and sports, it provides high sun protection, yet is comfortable and gentle on the skin. For use on face and body.

For all Skin Types. Dermatologist-tested. Ophthalmologist-tested. Non-Comedogenic.

Water Resistant 80 Minutes

During Application:

  • 96% said formula blends quickly into skin

After Application

  • 95% said formula has an invisible finish
  • 94% said formula was non-sticky
    • (Tested by 103 women applied on face)

How to use

Apply liberally to face and neck. Reducing the quantity of application will lower the level of sunscreen protection significantly. Product can be applied over and under makeup.

Key ingredients

  • WetForce technology- your sunscreen’s protective veil becomes stronger as it comes into contact with water or perspiration*. Protects against UV rays.
  • *To activate WetForce technology, expose the applied area to water for 15 minutes or perspiration for 30 minutes.
  • VIEW FULL INGREDIENTS LIST

Key Ingredients

Key Ingredients

What is WetForce Technology?

Negative ions in the formula combine with positive ions in the perspiration and water to create an additional layer of invisible sun protection. As you continue to sweat and get wet, the sunscreen becomes more effective without a trace of white.*

*Ultimate Lotion: To active WetForce Technology, expose the applied area to water for 15 minutes or perspiration for 30 minutes.


How to Choose the Right Sunscreen

The Results

The Results

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Recommendations
Questions

I bought this 5 months ago. But now I use it but the color of the the cream so different from the one I used before. It seems a little a pink in color but it was white before. Is there any problem with this? 

Asked by: Sally
Actually, the new formula in my opinion is all chemical sunscreen as per the prior reviewer, the older version had some mineral content that has been removed to make it "invisible." The new formula is not good in my opinion, and I bought a ton of the older formula. We also loved the "Smooth" SPF 38 that also was discontinued. Only version left of "wetforce" sunscreen that works for us is the all mineral version in the pale blue bottle but my kids say it is too white for everyday. Bring back the old formula, the "white" color rubbed right in.
Answered by: Sun Lover
Date published: 2019-05-21

Do I put this on over bare skin or last step over moisturizer 

Asked by: Sherrie
Hi Sherrie, you can apply this directly to your skin or after your daily moisturizer.
Answered by: Beauty Consultant
Date published: 2019-05-11

How many colours are there in this product?

Asked by: Tran
Hello, this sunscreen applies clear and is suitable for all skin tones.
Answered by: Beauty Consultant
Date published: 2019-03-12

What's the difference between this and the shisheido perfect uv protector spf50+ wetforce hydrofresh ?

Asked by: EmiW
Hello, The Perfect UV Protector SPF50+ WetForce HydroFresh is only sold in Asia. Since I am based in the US I have unfortunately not been unable to use this product to be able to tell the difference.
Answered by: Beauty Consultant
Date published: 2019-03-12

Is this sunscreen oil-free?

Asked by: Acneskin
Hello. While not oil-free, it is non-comedogenic. If you are looking for an oil-free daily use sunscreen, we recommend Urban Environment Oil-Free UV Protector SPF 42.
Answered by: Beauty Consultant
Date published: 2019-01-07

Does the clear formulation contain zinc oxide and titanium oxide? The the ingredient list does not list either.

Asked by: feli
Hi Feli. Our invisible finish formula does not contain these ingredients.
Answered by: Beauty Consultant
Date published: 2018-12-03

What is similar to the old formula? it was better for me

Asked by: Ysabel
Hi, if you do not like the clear formula, we recommend trying Ultimate Sun Protection Lotion WetForce for Sensitive Skin and Children SPF 50+.
Answered by: Beauty Consultant
Date published: 2018-10-19

I have been using Ultimate sun protection lotion since it came out, and the new formula now does not have the Zinc Oxide nor the Titanium Dioxide, so which one of your sunblocks is similar to the old formula of Ultimate sun protection lotion?!!

Asked by: lenasabb
Hello, titanium dioxide and zinc oxide are present in our Ultimate Sun Protection Cream WetForce SPF 50+ and Ultimate Sun Protection Lotion WetForce for Sensitive Skin and Children SPF 50+.
Answered by: Beauty Consultant
Date published: 2018-11-23
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Reviews
Ultimate Sun Protection Lotion WetForce SPF 50+ is rated 4.6 out of 5 by 60.
Rated 5 out of 5 by from I am currently using this as my sunscreen for the summer, its liquid so you have to be careful with how much you apply. Its gentle.
Date published: 2019-06-06
Rated 4 out of 5 by from Sunscreen works well, and have been using it regularly for my face. The whitening is a feature that can be good and bad for people, but I dont mind it
Date published: 2019-06-05
Rated 4 out of 5 by from I like it very much! The package is small so you can put this inside your bag perfect
Date published: 2019-06-03
Rated 5 out of 5 by from Have I said it before? I LOVE SHISEIDO PRODUCTS. This one is another staple. My boyfriend loves using this too for his face, he calls this the good stuff when he asks me where it is. It also smells so good and doesnt irritate me. This is what I use when I go on a hike, its very lightweight.
Date published: 2019-06-03
Rated 5 out of 5 by from I love this brand and the sunblock is great. Great for sensitive skin and lasted all day Shiseido Ultimate Sun Protection Lotion Wetforce SPF 50+
Date published: 2019-06-03
Rated 5 out of 5 by from Great for people who dont like oily sunscreen. It sinks right into the skin, smells great, and it hasnt irritated my skin once!
Date published: 2019-06-02
Rated 5 out of 5 by from So good for the skin! Really like it and the protection is amazing. Good coverage and is not sticky
Date published: 2019-05-05
Rated 5 out of 5 by from The high SPF and non greasy formula make this the perfect sunscreen for summer. It goes on super dry and not chalky and I can add on a little bit of my foundation.
Date published: 2019-05-05
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