

SUN SKIN CARE
Skin-enhancing suncare.
Powerful protection meets cutting-edge skincare.

Daily
Perfect for daily use, the newest
SHISEIDO innovation, powered by Sun Dual Care™, offers the dual benefit of UV protection and hydration.Sun Dual Care™
NEW Urban Environment Sunscreen Collection
is not just sunscreen. It’s sun-powered skincare.Inspired by the sun's natural power to help plants
absorb nutrients through sunlight, Sun Dual Care™ helps protect skin from UV rays and turns a portion of sunlight into beneficial light to boost your skin’s beauty.Shop Urban EnvironmentSynchroShield™
Ultimate Sun combines WetForce and HeatForce
technology to create SynchroShield™, an invisible, lightweight protective veil that’s strengthened* by water and heat.Shop Ultimate Sun*HeatForce technology is activated on hot days, after the formula is applied to the skin.
The sunscreen’s WetForce capabilities begin once it senses water or perspiration on skin.To activate WetForce technology, expose the area where lotion has been applied to water for
30 minutes, or expose to perspiration for 30 minutes. This formula is water-resistant for 80 minutes.