Perfect for daily use, the newestSHISEIDO innovation, powered by Sun Dual Care™, offers the dual benefit of UV protection and hydration.
SHISEIDO’s active series is made to handle any sport or outdoor activity you throw at it with WetForce™ technology that strengthens its protective veil when exposed to water contact.
Clear Sunscreen Stick SPF 50+VIEW PRODUCT
Ultimate Sun Protector CreamSPF 50+ SunscreenVIEW PRODUCT
Ultimate Sun Protector LotionSPF 50+ SunscreenVIEW PRODUCT
Ultimate Sun Protection Lotion Sensitive SPF 50+ SunscreenVIEW PRODUCT
Sun Dual Care™
NEW Urban Environment Sunscreen Collectionis not just sunscreen. It’s sun-powered skincare.
Inspired by the sun's natural power to help plantsabsorb nutrients through sunlight, Sun Dual Care™ helps protect skin from UV rays and turns a portion of sunlight into beneficial light to boost your skin’s beauty.Shop Urban Environment
Ultimate Sun combines WetForce and HeatForcetechnology to create SynchroShield™, an invisible, lightweight protective veil that’s strengthened* by water and heat.Shop Ultimate Sun
*HeatForce technology is activated on hot days, after the formula is applied to the skin.The sunscreen’s WetForce capabilities begin once it senses water or perspiration on skin.
To activate WetForce technology, expose the area where lotion has been applied to water for30 minutes, or expose to perspiration for 30 minutes. This formula is water-resistant for 80 minutes.
Your top suncare questions, answered.
What is the difference between Mineral and Chemical sunscreen?
Mineral sunscreen is formulated with mineral UV protectors that sit on top of skin, shielding by dissipating UV rays. Chemical is made with UV protectors that penetrate the skin, protecting you by filtering UV rays.
What is the difference between everyday and active sunscreen?
Our active sunscreens are formulated with SynchroShield Technology, which combines WetForce Technology with HeatForce Technology. As a result, it has evolved into a sunscreen that protects the skin from strong ultraviolet rays by using heat, sweat, and water—ideal for an active lifestyle and outdoor activities.
What is the best sunscreen for my skin type?
Everyone needs SPF, no matter what your skin type. Shiseido offers sunscreens for a variety of skin types: sensitive, oily, normal or dry. If you have skin that’s on the drier side, select a sunscreen with moisturizing ingredients. For oily skin, select an oil-free sunscreen with mattifying ingredients. Sensitive skin types will benefit from a mineral-based sunscreen.
How do I incorporate sunscreen into my skincare routine?
Apply sunscreen every day. UV rays are present all year long. Apply on all skin exposed to the sun; you’ll need one ounce for the entire body, and a nickel-size dollop of the face. Reapply every two hours or post-swim.
As the top-runner in suncare technology, SHISEIDO is committed to providing you with smart solutions to feel confident outside and the impact on the environment. The three focuses are: smart formulations for better skin protection, smart packaging for reduced carbon footprint, and smart action for protecting our oceans.