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Men’s Skincare Products & Regimen

Skin Care for Men: Products & Routines

Once upon a time, men’s skin care was little more than soap, shaving cream, and aftershave—and the few men’s products that were on the market failed to cater to the complexities of male skin. Fortunately, skin care for men has expanded tremendously over recent decades, and now, there are a plethora of products to improve skin health, soften stubble, and reduce razor burn.

For those ready to begin a men’s skin care routine, rest assured that dozens of products aren't necessary to achieve healthy, soft skin. In fact, most men’s skin care routines consist of just five simple steps. Take a look at the best skin care products to include in a daily routine, as well as how to select products for each unique skin type.

Why Should Men Invest in Skin Care Products?

No matter your gender, high-quality skin care products are essential for youthful, healthy-looking skin. However, men, in particular, tend to have thicker, oilier skin due to higher testosterone levels than women. So, it’s no wonder why a girlfriend or sister’s go-to facial lotion doesn’t hydrate as deeply on men's skin, because it likely requires skin care products for men specifically.

Skin care for men takes into account the various nuances of men’s skin concerns, from a generally thicker skin surface to a more sensitive shaving area on the cheeks and neck. As the global male grooming market continues to rapidly expand, now is the time for more men to experiment with skin care formulas that have been designed to complement their skin.

Future Solution LX Extra Rich Cleansing Foam

How to Choose Skin Care Products for Men

There is never a “one size fits all” approach to skin care. Like women, every man’s skin is different, so skin care must be selected based on individual skin concerns. For instance, some men may prefer skin care products that soften stubble and help prevent razor burn. Others may prefer to target fine lines and wrinkles. A major deciding factor in skin care for men is individual skin type.

Consider Your Skin Type

Skin care products for men are formulated based on specific skin types, which means that skin care products that work for one man may not work for another. To learn how to choose the right men’s skin care products, it's important to understand the difference between skin types.

Sensitive skin is prone to redness, burning, or itching after product use. Avoid products with fragrance or heavy exfoliants.
Oily skin is often shiny or greasy, even without sweating or working out. Look for oil-free and water-based products.
Acne-prone skin experiences frequent breakouts or ingrown hairs in shaved areas. Opt for non-comedogenic products.
Dry skin is prone to flaky, itchy, or rough skin, even when moisturized. Select products that contain hyaluronic acid to increase skin moisture.
Combination skin is oily in some areas, like the forehead, and dry in other areas. Try products with lightweight moisture.
Normal skin doesn't experience reactions to product use or frequent acne. Experiment with various products to find a perfect match.

Men’s Skincare Routine

Men's skincare routine does not need to be long and tedious. With the right products for each skin type, a modern skin care routine for men involves just five simple steps.

Step 1: Cleanse

The first step in any skin care routine for men is to cleanse the skin to remove dirt, sweat, and oil from inside the pores. The Shiseido Men Face Cleanser is a foaming face wash formulated with camellia japonica flower extract to refresh and energize the skin. Squeeze a dime-sized amount onto the palm, work into a rich lather across the face, gently rinse with lukewarm water, and pat dry.

Step 2: Soften the Stubble

Once the skin has been cleansed, it’s time to soften the stubble. Shaving cream is an integral staple in face skin care for men that allows for a smooth shave free of razor burn or painful ingrown hairs. Fortunately, most men’s skin care is also multi-purpose, so the Shiseido Men Face Cleanser can also be used as a mild, moisturizing shaving cream.

Men with dry skin should opt for something replenishing after a shave, like the Shiseido Men Hydrating Lotion. This lightweight essence liquid works as a softening lotion for normal to dry skin types to apply under moisturizer to help additional products penetrate deeper into the skin. Those with acne-prone or oily skin should apply the Hydrating Lotion alone as an aftershave soother.

Step 3: Repair

Now that the skin has been shaved, the next step in a men’s skincare routine is to repair damage from oxidative stress, like sun exposure and air pollution. The Shiseido Men Ultimune Power Infusing Serum is a type of anti-aging skin care for men of all ages that strengthens skin’s inner defenses and delivers targeted antioxidants to rejuvenate the skin with just two pumps morning and night.

Step 4: Moisturize and Protect

The next step in a men’s skincare routine is to moisturize and protect the skin from internal and external stressors. The Shiseido Men Energizing Moisturizer is a lightweight moisturizer developed with antioxidant-enriched Japanese botanicals that’s ideal for men of all ages. Tested in France on 20 participants, aged 20 to 70, this non-greasy moisturizer hydrates for up to 32 hours.¹

Those seeking anti-aging skin care for men may prefer the Shiseido Men Total Revitalizer Light Fluid, a deeply hydrating fluid moisturizer that targets five men’s skin aging concerns—roughness, dullness, sagging, wrinkles, and loss of firmness. Pair with the Shiseido Men Total Revitalizer Eye Cream to moisturize and protect the delicate skin under and around the eyes.

Step 5: Shun the Sun

Last but not least, no skin care routine for men is complete without high-quality sunscreen. Men with oily skin will love the Urban Environment Oil-Free Sunscreen SPF 42, an oil-free and non-comedogenic formula.

Men with dry or normal skin may prefer the Urban Environment Fresh-Moisture Sunscreen SPF 42, a dewy formula that maintains skin moisture for 12 hours, as tested by 104 participants.² Don’t forget to also protect the rest of the body with the Clear Sunscreen Stick SPF 50+.

Achievable Skin Care Tips for Men

It’s never been easier to create a personalized skin care routine for men, especially with the option to sample and save with the Men’s Strengthening Bundle from Shiseido. Discover more of our men’s skin care products below.