Photos of Sage Erickson and Lakey Peterson professional surfers. Photos of Sage Erickson and Lakey Peterson professional surfers.

Shiseido Knows Suncare

We’re #1 in Sun Protection
for Face and Body,* with advanced
solutions for everyday UV defense.
Are you ready for your moment in the sun?

*Source: The NPD Group/U.S. Prestige Beauty Department/Specialty, Skincare Total Sun Brand Sales, January-December 2019

What is SPF?

All you need to know about sun exposure

Photo of Sage Erickson, professional surfer
SPF 15 block 93% of UVB rays. SPF 30 block 97% of UVB rays. SPF 50 block 98% of UVB rays.
Broad Spectrum = Protection for both UVA + UVB. UVA rays cause skin aging. UVB rays are responsible for sunburn.
Photo of Sage Erickson, professional surfer

MORE THAN

90%

of visible skin aging
is caused by the sun

Takes 20 minutes for unprotected skin to turn red. 1 ounce is the recommended amount of sunscreen per application.
Photo of Lakey Peterson, professional surfer

Sun
Protection
Factor

SPF is a measure of how long a sunscreen
will protect skin from UVB rays


UVA vs. UVB

Because not all rays are equal


By the Numbers

Equip yourself with sun safety facts

Sun
Protection
Factor

SPF is a measure of how
long a sunscreen will
protect skin from UVB rays

Photo of Sage Erickson, professional surfer
SPF 15 block 93% of UVB rays. SPF 30 block 97% of UVB rays. SPF 50 block 98% of UVB rays.


UVA vs. UVB

Because not all rays are equal

Photo of Sage Erickson, professional surfer
Broad Spectrum = Protection for both UVA + UVB. UVA rays cause skin aging. UVB rays are responsible for sunburn.


By the Numbers

Equip yourself with sun safety facts

Photo of Sage Erickson, professional surfer
Takes 20 minutes for unprotected skin to turn red. 1 ounce is the recommended amount of sunscreen per application.

How to Apply Sunscreen

Because every day is a sun day

WHO

Icon: SPF Shield

Everyone needs SPF, no matter your skin tone

WHEN

Icon: Sun + UV

Always.
UV rays are present year-round and can pass through car, airplane and office windows

WHERE

Icon: Entire body

On all exposed skin (even eyelids, hands, back of the knees, and lips)

HOW

Icon: Hand holding a dollop of sunscreen

Apply one ounce for the entire body and a nickel-sized dollop for the face, and reapply every 2 hours or post‑swim

WHY

Icon: UV rays bouncing off skin

Wrinkles, brown spots, uneven skin tone, and skin cancer. Need we say more?

Icon: SPF Shield

WHO

Everyone needs SPF, no matter your skin tone

Icon: Sun + UV

WHAT

Always. UV rays are present year-round and can pass through car, airplane and office windows

Icon: Entire body

WHERE

On all exposed skin (even eyelids, hands, back of the knees, and lips)

Icon: Hand holding a dollop of sunscreen

HOW

Apply one ounce for the entire body and a nickel-sized dollop for the face, and reapply every 2 hours or post‑swim

Icon: UV rays bouncing off skin

WHY

Wrinkles, brown spots, uneven skin tone, and skin cancer. Need we say more?

The Shiseido Difference

Innovation and science you won’t find elsewhere

Wetforce x Heatforce = SynchoShield

Our newest SPF innovation builds on our popular
WetForce technology with the addition of HeatForce.
Together they create SynchoShieldTM,
an invisible, lightweight protective veil that’s
strengthened* by water and heat.

* HeatForce technology is activated on hot days, after the formula is applied to the skin. The sunscreen’s WetForce capabilities
begin once it senses water or perspiration on skin.
To activate WetForce technology, expose the area where lotion has been
applied to water for 30 minutes, or expose to perspiration for 30 minutes. This formula is water-resistant for 80 minutes.

Discover SynchroshieldTM
for Yourself

Our Suncare History

Over 100 years of UV research & innovation

Shiseido begins research into UV protection.

Shiseido launches its first sunscreen:
Uviolin.

“Shiseido Sunscreen” displays an SPF number
—the 1st company in Japan to do so.

Shiseido sunscreen includes a PFA number,
which measures the UVA protection factor.

Shiseido develops Anessa, a specialized line of
sun protection products with powerful UV-blocking
technology and skincare ingredients. 

Shiseido develops a sunscreen that can be
washed away with regular cleanser.
Typically, oil-based cleansers were needed to
remove stubborn physical sunscreen ingredients.

Shiseido develops SuperVeil-UV360TM technology
which ensures uniform UV protection from all angles.

Shiseido launches its WetForce technology,
which becomes activated when in contact with water,
creating a stronger UV protective veil.

Shiseido innovates with HeatForce. Together with
WetForce, they deliver ultimate broad-spectrum
protection that is strengthened by water and heat.

History of Shiseido Suncare

1915

1923

1980

1986

1992

2004

2012

2015

2020

History of Shiseido Suncare

1915

Shiseido begins research into UV protection.

History of Shiseido Suncare

1923

Shiseido launches its first sunscreen:
Uviolin.

History of Shiseido Suncare

1980

“Shiseido Sunscreen” displays an SPF number
—the 1st company in Japan to do so.

History of Shiseido Suncare

1986

Shiseido sunscreen includes a PFA number,
which measures the UVA protection factor.

History of Shiseido Suncare

1992

Shiseido develops Anessa, a specialized line of
sun protection products with powerful UV-blocking
technology and skincare ingredients.

History of Shiseido Suncare

2004

Shiseido develops a sunscreen that can be
washed away with regular cleanser.
Typically, oil-based cleansers were needed to
remove stubborn physical sunscreen ingredients.

History of Shiseido Suncare

2012

Shiseido develops SuperVeil-UV360TM technology
which ensures uniform UV protection from all angles.

History of Shiseido Suncare

2015

Shiseido launches its WetForce technology,
which becomes activated when in contact with water,
creating a stronger UV protective veil.

History of Shiseido Suncare

2020

Shiseido innovates with HeatForce. Together with
WetForce, they deliver ultimate broad-spectrum
protection that is strengthened by water and heat.

Shop the Shiseido Sunscreen Collection

ACTIVE

Ultimate protection that keeps pace
with active and outdoor lifestyles

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Ultimate Sun Protector Lotion SPF 50+

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Ultimate Sun Protector Cream SPF 50+

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Clear Stick UV Protector SPF 50+

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Ultimate Sun Protection Spray SPF 50+

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Sports BB SPF 50+ Sunscreen

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Sports HydroBB Compact SPF 50+

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EVERYDAY

Lightweight formulas to make sunscreen
a part of your daily routine

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Urban Environment Oil-Free UV Protector
SPF 42

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Urban Environment Tinted UV Protector
SPF 43

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Urban Environment UV Protection Cream
SPF 40

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Future Solution LX Universal Defense
SPF 50+

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SENSITIVE SKIN & KIDS


SENSITIVE SKIN & KIDS

A gentle, broad-spectrum, mineral sunscreen
that’s free of fragrance, alcohol, and parabens

Product Shot

Ultimate Sun Protection for Sensitive Skin and Children SPF 50+

SHOP NOW
Sandy beach with waves washing over Shiseido Suncare products. Sandy beach with waves washing over Shiseido Suncare products.

Peak Protection.
Peak Performance.

Experience incomparable UV protection
for active, outdoor, and everyday pursuits

SHOP SUNCARE