White Lucent

Brightening Cleansing Foam w

A gentle, purifying foam that lifts away impurities and moisturizes skin.



Item No. 0729238103900


    • Size:
    • 125mL / 4.7 OZ.

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Price: $38.00


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This gentle, purifying foam effectively lifts away impurities while protecting skin’s vital moisture. A brilliant solution for radiant skin while diminishing the appearance of dark spots.

Skin Type: All Skin Types. Dermatologist-Tested.

How to use

To Use: Using a small amount of cleanser and water, create a generous lather and cleanse gently with circular motions. Rinse well.

Key ingredients

  • MicroWhite Powder helps remove dead surface cells to improve clarity and luminosity


Cleansing is the first Step
in your skincare Regimen

White Lucent Brightening Cleansing Foam can be used as your evening cleanser. Remove impurities before applying your softener, as your next step of your skincare regimen.


Can I use a face cleansing brush with this cleanser?

Asked by: Lucy
Yes, we recommend using this cleanser with our Cleansing Massage Brush!
Answered by: Beauty Consultant
Date published: 2018-03-12

Can I use this twice a day?

Asked by: cupcakes
Hello! Yes, you may use this cleanser twice a day.
Answered by: Beauty Consultant
Date published: 2018-02-23

My skin is oily can I uses it ?

Asked by: Yen nguyen
Hello! Yes, this is recommended for all skin types.
Answered by: Beauty Consultant
Date published: 2017-12-12

Difference between white lucent brightening cleansing foam and perfect cleansing oil

Asked by: Julie
Hi Julie, White Lucent Cleansing Foam has a foam texture and contains MicroWhite Powder to help remove dead surface cells to improve your skin's clarity and luminosity. Perfect Cleansing Oil is a light-weight oil formula that can remove dirt and makeup (even waterproof). If there is anything else we can assist you with, please let us know!
Answered by: Beauty Consultant
Date published: 2017-11-21

this is for men or women ?

Asked by: parth
Hi- Thank you for contacting Shiseido Cosmetics. Our White Lucent Brightening Cleansing Foam is formulated for both men and women. Please let us know if we can be of any further assistance.
Answered by: Beauty Consultant
Date published: 2018-08-16

Does the dark spots area enlarge before Disappearing ? I am using it daily once for the last 40 days.

Asked by: Srinu
Hi- Thank you for contacting Shiseido Cosmetics. Shiseido is committed to providing customers with the best quality products, and all of our formulations undergo rigorous quality, health, and safety testing. We recommend consulting with your physician if you have any further questions about dark spots.
Answered by: Beauty Consultant
Date published: 2017-07-19
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Brightening Cleansing Foam w is rated 4.7 out of 5 by 30.
Rated 4 out of 5 by from Only if.. I love this product sooooooo much. Evens out my skin tone and keeps me looking fresh all day. I really wish this product contained beads (I like a little tougher cleanser) other than that, I am completely in love with this cleanser. Been using it for about 6 years and wouldn't trade it for anything in the world.
Date published: 2018-07-07
Rated 5 out of 5 by from Best cleanser I've ever used I love this cleanser. The texture is amazing, I love the creamy foam. I live in Canada and around November 2017 I had a very hard time finding this cleanser in stores, which led me to worry it was discontinued. Because of this, I immediately ordered 5 bottles of it online. That's how much I love it. I don't think I could live without it.
Date published: 2018-05-01
Rated 5 out of 5 by from The best cleanser I have ever used! I started having terribly dry skin year round starting of 1 1/2 years ago. It was so embarrassing! I looked like I had been sunburn all the time and it was healing. My mother has been using this product for years and had me try it one day. No other cleanser would help, and I've tried all sorts of scrubs, etc. While using these other cleansers/scrubs my face would burn and be really red. Not with this product! You only need to use a tiny bit in your hand and it lathers wonderfully! I leave it on for about 2 minutes and while washing it off only using water (no washcloth) I could just feel the skin peeling off! It doesn't burn or leave my face red either. This cleanser has done wonders for my face and self esteem. It's also a great price! It's the only product that works for me. I'm so thankful I was turned onto it!
Date published: 2018-03-27
Rated 5 out of 5 by from Love it! I bought it last month and leave my skin really soft...I have combination skin.
Date published: 2018-03-11
Rated 5 out of 5 by from Great for Oily Acne Prone Skin! I bought this product about 2 weeks ago after using Shiseido products in the past that have worked well with my skin. This cleanser is amazing. My skin is very oily, sensitive, and acne prone. I use this cleanser every morning and it makes my skin so soft and bright. I love it! Even after a long day it helps my skin stay matte and not feel greasy. Also it has not caused me any acne. Thanks Shiseido
Date published: 2017-11-05
Rated 5 out of 5 by from Using it for many years! Shows positive results in a week. Awsome product.!
Date published: 2017-07-15
Rated 5 out of 5 by from I will buy again Good
Date published: 2017-02-27
Rated 5 out of 5 by from Great cleanser I just love this cleanser. It leaves my face feeling fresh and great brightening product
Date published: 2016-12-20
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