WrinkleResist24 Pure Retinol Express Smoothing Eye Mask

Pure Retinol Eye Masks that reduce visible wrinkles in just 15 minutes.

Award Winner

Best Seller



Item No. 0729238110366


Add to cart options

Product Actions

Price: $68.00
FREE 5 piece gift with your $100 purchase (a $82 value)!


Shiseido is pleased to offer the convenience of having your Shiseido favorites delivered to you automatically so you never have to worry about running out. Simply choose the auto-replenish option when adding items to your cart and select the desired delivery cycle. We'll send you a reminder email when your replenishment order is ready to be shipped. You may cancel at any time up to 24 hours before your next shipment.

Free Shipping with your $25 purchase and free samples with every order.


Quickly "steam press" away the appearance of wrinkles. These speedy eye masks with Pure Retinol Micro-Infusion Technology help reduce the appearance of wrinkles in as little as one application. With each use, skin’s texture is refined and resilience is improved, for eyes that look vibrant and awake. Bonus: the stretchy material adheres nicely to visible laugh lines around the mouth too. Included: 12 sets of 2 eye masks.

Dermatologist-Tested. Ophthalmologist-Tested.

How to use

Smooth over face each morning after cleansing and softening.Use 2-3 times a week, after cleansing and softening skin. Remove the eye sheets from the tray and apply them under the eyes as shown. There is no "front" or "back" side to the sheet. Either side can be used, but the broader end should always be positioned at the outer corner of the eye. Leave on for about 15 minutes, then gently remove. Using light pressure, pat remaining essence into skin. This mask may also be used around the mouth.

Key ingredients

  • Pure Retinol Micro-Infusion Technology helps provide immediate anti-wrinkle benefits.
  • WrinkleResist24 technology (formulated with Chlorella Extract, Mukurossi Extract and Gambir Extract) helps prevent the appearance of wrinkles.

    How to Use

    Steam Press Wrinkles with a Sheet Mask





    How many come in the pack?

    Asked by: Ruthie
    Hi Ruthie, there are 12 sets of the Benefiance WrinkleResist24 Pure Retinol Express Smoothing Eye Masks in each pack.
    Answered by: Beauty Consultant
    Date published: 2019-03-19

    Should I wash my face after use shiseido retinol eye mask 

    Asked by: Nana
    Hi Nana. This is a serum type mask, so should not be washed off. After usage, any remaining essence should be pat into the skin using light pressure.
    Answered by: Beauty Consultant
    Date published: 2019-01-07

    I understand the process of using the mask however i normally use the ultimune eye, do I bypass this step? Use prior? Do i still use my wrinkle resist eye cream after? 

    Asked by: Melissa
    Hi Melissa. When using with Ultimune Eye, we recommend that you use Ultimune Eye before applying the eye mask. You may follow with your eye cream after.
    Answered by: Beauty Consultant
    Date published: 2018-11-25

    So cleanse and tone first, then apply the eye sheets, and then apply regular essence and moisturizer I use? Thanks.

    Asked by: fmfmfm
    Hello. Yes, that would be an appropriate order of use for these masks. However, we generally recommend using a softener instead of a toner, as a softener will infuse skin with moisture and prepare it for subsequent skincare products.
    Answered by: Beauty Consultant
    Date published: 2018-11-21

    Would this effective in preventing wrinkles? I am 40 with no wrinkles around the eyes yet but do feel the area has started being less firm than before. thanks I’m advance. 

    Asked by: Shisedouser
    Hi Shiseidouser, we recommend using our Benefiance products on visible fine lines. If you want an eye treatment to help the eye area appear firmer, we recommend using our Bio-Performance LiftDynamic Eye Treatment.
    Answered by: Beauty Consultant
    Date published: 2019-01-14

    Do u throw them after each use . Or can we reuse the mask twice

    Asked by: Mitos
    Hi Mitos, each mask is made for one-time-use only.
    Answered by: Beauty Consultant
    Date published: 2019-04-24

    would this work on a 17 year old? i want to use it for my dark circles.

    Asked by: stella
    Hi Stella, the main purpose of our Benefiance WrinkleResist24 Pure Retinol Express Smoothing Eye Mask is to reduce the appearance of wrinkles. For dark circles, we recommend using our White Lucent Anti-Dark Circles Eye Cream twice a day.
    Answered by: Beauty Consultant
    Date published: 2019-01-14

    Can the eye masks be used effectively in other places on the face besides around the mouth?  Thank you.

    Asked by: User
    Hello, we only recommend using this mask under your eyes and around your mouth.
    Answered by: Beauty Consultant
    Date published: 2019-01-14
    • y_2019, m_9, d_12, h_22CST
    • bvseo_bulk, prod_bvqa, vn_bulk_2.0.13
    • cp_1, bvpage1
    • co_hasquestionsanswers, tq_18
    • loc_en_US, sid_9990000000084, prod, sort_[SortEntry(order=LAST_APPROVED_ANSWER_SUBMISSION_TIME, direction=DESCENDING)]
    • clientName_shiseido
    • bvseo_sdk, dw_cartridge, 16.1.1, p_sdk_3.2.0
    • CLOUD, getContent, 169ms
    • questions, product
    WrinkleResist24 Pure Retinol Express Smoothing Eye Mask is rated 4.5 out of 5 by 122.
    Rated 2 out of 5 by from My product was old. The serum was a pale yellow and had stained the fiber mask. I didn't feel good using this and quickly rinsed the serum off
    Date published: 2019-09-10
    Rated 5 out of 5 by from My eyes looked bright and my laugh lines were gone. Satisfied customer. I will be purchasing more of their product line.
    Date published: 2019-09-09
    Rated 5 out of 5 by from Big fan I think these products are great a little pricey but Ill find the money to splurge
    Date published: 2019-09-08
    Rated 5 out of 5 by from These masks are incredible. The masks are a soft cloth-like material. The mask formula is an oil-like fluid. These masks are very hydrating and nourishing. After one application, my under eyes are moisturized and plumped, which smoothes the fine lines around my eyes. This formula has powerful anti-aging ingredients, including retinol, that target wrinkles and refines texture, leaving behind visibly smooth and bright eyes. Retinol can be very drying and irritating, especially to the delicate skin around eyes. The oil in this mask formula counteracts the harshness of the retinol, ensuring that sensitive skin is not aggravated by these masks. These eye masks are the most effective eye masks I have used. They deliver powerful anti-aging results without any negative side effects. One box contains 12 sets of eye masks. This product is very expensive compared to other similar products, but these masks deliver visible results that I have not experienced after using similar products. I highly recommend this product. Tip: These masks are soaked in fluid. There is enough moisture in each package for 2 applications. You can use the masks once and save them for a second application. Just replace the masks in the tray they come in and tape the package closed. Open when youre ready to use the masks again, usually in 2-3 days. This tip makes these eye masks more cost effective.
    Date published: 2019-09-05
    Rated 5 out of 5 by from Ooooomg . I love it. Spricy but it is ok. Worth it. Buy it again when it runs out....
    Date published: 2019-08-31
    Rated 5 out of 5 by from The only eye mask that actually does something. Helps with puffiness and fine lines. Hydating and it smells amazing.
    Date published: 2019-08-30
    Rated 5 out of 5 by from I was skeptical when the Sephora employee suggested I try these, as Ive tried quite a few and none seemed to work. I have to say that these are amazing! Im literally removed the sunken circles and puffiness under my eyes and lasted a few days. My only suggestion is to package more and maybe lower the price a bit as they are a little pricey.
    Date published: 2019-08-30
    Rated 4 out of 5 by from The best eye mask i have ever tried., it is very smoothing, the retinol on it really helps my lines under my eye.
    Date published: 2019-08-29
    • y_2019, m_9, d_14, h_22
    • bvseo_bulk, prod_bvrr, vn_bulk_2.0.13
    • cp_1, bvpage1
    • co_hasreviews, tv_1, tr_121
    • loc_en_US, sid_9990000000084, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
    • clientName_shiseido
    • bvseo_sdk, dw_cartridge, 16.1.1, p_sdk_3.2.0
    • CLOUD, getContent, 155ms
    • reviews, product