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A quick-dry BB protector for non-sticky, longer-lasting beauty. It rapidly dries sweat to prevent makeup from running, while reacting with water to improve UV protection. Helps give skin a natural, healthy, contoured look for a beautiful finish that lasts in the sun all day.
It quickly dries sweat and water to prolong makeup wear all-day.
WetForce Technology protects from UVA & UVB rays even when wet.
Cooling and easy to use.
For all Skin Types. Dermatologist-tested. Ophthalmologist-tested. Non-Comedogenic.
97% of women said “The formulation blends quickly into my skin”.
90% of women said “The beautiful finish lasts even after sweating.”
97% of women said “I think this BB protector has a longer lasting UV protection effect than other BB protector or foundations.”
Tested by 100 Japanese women (2017.9)
*Tested the product when playing sports on a sunny day.
How to use
Shake well before use. Use as a last step of morning skincare routine. Pour an appropriate amount onto your palm and smooth over the face evenly.
Features 10 Sun Protection Technologies
1. Quick Dry Technology: Quickly dries sweat, so makeup won’t wear off or get sticky no matter how much you sweat. Prevents beads of sweat from running down your skin, keeping your skin looking beautiful.
2. SuperVeil UV360™: Helps formula spread tightly and evenly across skin’s contours and furrows creating optimal UV protection from every angle.
3. WetForce Technology: Sunscreen’s protective veil becomes stronger as it comes into contact with water or perspiration*. Protects against UV rays.
4. ProfenseCL: Protects from damage that leads to wrinkle formation and uneven skin tone. Includes Soy Lecithin for anti-wrinkle protection and Licorice extract to address the appearance of dark spots.
5. Amino Acid Nutrients: PCA Derivative Oil and Aqua Holding Oil provide the ideal moisturizing ingredients for sweat-prone skin.
6. Contouring Powders: Promotes a beautiful, healthy look.
7. Cooling Essence: provides a cooling sensation and pleasant feel during and immediately after application.
8. Harmonizing Fragrance: Wraps perspiration in a citrus floral scent to help mask unpleasant odors associated with sweating.
9. Perspiration, Water & Transfer Resistant.
10. SPF 50+ Broad Spectrum: Blocks both UVA & UVB rays.
*To activate WetForce technology, expose the applied area to water for 15 minutes or perspiration for 30 minutes.
Sports BB SPF 50+ Sunscreen is rated
3.4 out of
Rated 5 out of
Excellent medium coverage w/ SPFI have been using the Sport BB SPF sunscreen in Light color for the past 2 years and love it. It looks like a foundation when applied, and has way more SPF than a foundation usually does (no SPF or at most SPF 20 for most foundations). I apply it with a moist beauty blender and a little goes a long way. With regular wear I go through about 2 bottles a year. I rarely use my foundation now, because my skin looks the same w/ this BB and does not break out at all even with daily use. If I exercise or sweat, the BB also does not streak or cake. This is my favorite product that Shiseido makes, and I have tried many Shiseido products over the years.
Date published: 2019-10-04
Rated 4 out of
Long lasting!This stuff truly last all day. I am an athlete and PE teacher and no matter how active I am this stuff stays on. This stuff literally needs to be scrubbed off. I use coconut oil and Argan oil to help loosen it. The coverage is a medium coverage. I still use green and flesh toned concealers underneath this bb, along with a tinted primer. But for full coverage, I add shiseido foundation on top of all that.
Date published: 2019-07-29
Rated 5 out of
Love, even for a sweaty person in high humidityI bought this originally in Japan while visiting my grandma, then found it in the US. I am the sweatiest, meltiest person, especially in the high humidity of Tokyo in the summer and the southern US. This stays on my face, never melted off or wiped off, and at the end of a long day walking around, I look the same as when I left home. I absolutely love this stuff and have replaced all my foundations and powders with just putting this on in the morning.
Date published: 2019-07-25
Rated 1 out of
Please bring the old product back.I have used the discontinued Shiseido Sun Protection Liquid Foundation for almost 20 years and loved it. I can't find anything close to the full coverage and suncare protection. Please bring it back!!!!
Date published: 2019-07-17
Rated 1 out of
Hate this. Bring the old one version back!I have been wearing the discontinued version for almost 20 years. Only thing that worked for me! I am so upset that is is no longer available and has been replaced by this version which is completely awful. Terrible. Hate it! I have never strayed from the previous version in all of these years and now it has been replaced by something that feels greasy, doesn't cover well, color it bad, and doesn't last on my face more than an hour. So upset. Returning and trying to find another brand that will hopefully work out. Don't even bother with this product.
Date published: 2019-06-29
Rated 5 out of
honestly my favorite makeup multitasking productI have been buying this for two years and I definitely feel the need to review it (please please please never discontinue this). This product is a dream come true for me. I have very sensitive combination skin that sometimes seems to hate makeup. this sports bb is super water resistant, ultra blendable, does not irritate my skin, and gives exactly the kind of coverage I dream of. It is definitely medium coverage, but it is SO thin and lightweight that I cannot feel it on my face. I can wear it all day and it just keeps looking better--dewy, but not greasy. the sunscreen in it lasts all day (especially because I'm crazy and apply it over a moisturizer and then a light primer that has sunscreen in it). Unlike foundation, I only have to use a tiny bit of this (like four drops, seriously) and it will cover my whole face. I can kind of slap it on and rub it in with my fingers and it looks amazing (I have turned other people onto it, too!). You could almost market this as a foundation, but it has a consistency unlike any other. Finally, this is one of the only products (and I am a junkie) that never ever makes my eczema, rosacea, or acne flare up, even though it has chemical sunscreen in it! I have never called a product a holy grail except for this one.
Date published: 2019-06-23
Rated 1 out of
Too heavy and colors didn't work for meI was hoping this would be a replacement for the original Shiseido BB cream that I loved that got discontinued. This is way too heave and I tried different colors and none worked for me. Please bring back the original one!
Date published: 2019-06-20
Rated 5 out of
EngineerI just got this BB cream and I apply it over my moisturizer (let moisturizer soak into my skin first for 5 mins). The thin lotion liquidy feel combined with the foundation covers crevices around my nose so well, and looks extremely smooth all over compared to standard foundation. Then I apply a little blush, on my cheeks then dab the remaining lightly all over face is enough for me. I don't even need powder. And I love the travel size which replaced carrying the Urban Environment Cream and separate foundation bottle. Awesome!