Limited-Edition World Surf League Ultimate Sun Protector Lotion SPF 50+

An invisible SPF 50+ sunscreen with a protective veil that becomes more effective in water and heat*. As part of a long term sustainability commitment, Shiseido will make a donation to World Surf League’s environmental efforts to inspire, educate, and empower ocean protection**.

Limited Edition




Item No. 0195106517955
    • Size:
    • 150mL
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Price: $50.00 now $50.00 ,


    • Size:
    • 150mL
Choose a 7-piece skincare gift with $125 purchase. Complete your set with an additional 3-piece brightening set with $175 purchase.


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Established in 2019, Shiseido Blue Project is a global effort to promote the protection of our ocean. Through this initiative, Shiseido and World Surf League (WSL) have collaborated on a series of activities that promote respect for our oceans. These activities include cleaning up beaches, coral restoration, leading global conservation campaigns like We Are One Ocean, and promoting ocean and sun-safe habits. Powered by SynchroShield™ Technology, get peak protection for active, outdoor activities with this lightweight, invisible protective veil that’s strengthened when it senses water, sweat or heat*. This sunscreen lotion creates an even layer and provides protection against UVA/UVB rays, pollutants and dryness.

Key Benefits

  • Lightweight broad-spectrum SPF 50+ protects against UVA/UVB rays
  • Protective veil becomes stronger when it senses water, sweat and heat*
  • Goes on clear, without any residue
  • Free of oxybenzone & octinoxate
  • Water and sweat-resistant for up to 80 minutes.
  • For face and body. Good for all skin types.
  • Dermatologist-tested. Ophthalmologist-tested. Non-comedogenic.
  • 2020 Allure Best of Beauty Award Winner

*The HeatForce technology is activated on hot days, after the formula is applied to the skin. To activate the WetForce technology, expose the applied area to water or perspiration for 30 minutes.
**Purchase does not affect donation.


During application,

  • 100% felt the formula is smooth and comfortable on the skin
  • 100% felt the formula spreads evenly over skin

After 4 hours,

  • 98% felt the formula maintains skin's moisture
  • 96% felt the formula is resistant to water, perspiration and heat

*Tested by 104 women.

How to use

  • Apply sunscreen as the last step in your morning skincare routine before applying makeup.
  • Shake well and apply liberally to your face, neck, and body before sun exposure.
  • Use a nickel-sized amount for your face. Use one ounce, or a shot glass-sized amount for your body.
  • Re-apply sun protection to face and body every 2 hours while outdoors or immediately after swimming and toweling dry.


SynchroShield™ Technology:

  • WetForce Technology: Negative ions in the formula combine with positive ions in water and perspiration to form bonds that create an even stronger layer of invisible sun protection.
  • HeatForce Technology: A heat-sensing essence becomes activated by external heat, forming a stronger UV protective barrier.



Limited-Edition World Surf League Ultimate Sun Protector Lotion SPF 50+